First taking the BAM brands out of the equation, how are things shaping up in the Republic of South Africa? From 2010 to 2016, premium sales were down 6%. That shows the issues facing the economy there. Now individually: Porsche +103% JLR +3% (LR -6% Jag +72%). That's the increase dealt with. Lexus -26% Volvo -33% Alfa Romeo -65%. Infiniti is new and while it started OK, sales crumbled in 2016.
Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
Total | 9,752 | 12,062 | 12,808 | 14,950 | 14,458 | 12,020 | 10,383 |
JLR | 5,071 | 6,169 | 6,781 | 8,010 | 7,596 | 5,653 | 4,917 |
Land Rover | 4,099 | 5,411 | 5,827 | 6,921 | 6,687 | 5,133 | 4,351 |
Jaguar | 972 | 758 | 954 | 1,089 | 909 | 520 | 566 |
Volvo | 2,040 | 2,712 | 2,867 | 2,875 | 2,984 | 3,241 | 3,048 |
Porsche | 1,409 | 1,469 | 1,146 | 2,438 | 1,436 | 1,131 | 693 |
Lexus | 1,031 | 1,027 | 1,344 | 986 | 1,371 | 1,178 | 1,393 |
Alfa Romeo | 117 | 157 | 299 | 447 | 944 | 817 | 332 |
Infiniti | 84 | 528 | 371 | 194 | 127 | - | - |
Summary: Porsche and Jaguar grew but for the rest a sad picture.
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Now adding the other brands to the BAM marques, how do things stack up? Total sales decrease becomes -3%, due to the BAM brands falling 2%. The 'Others' took just 15% in 2010 and ended up about 14.5% in 2016. The BAM marques took 86% of all premium sales in 2016.
Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
Total | 67,310 | 75,972 | 86,856 | 85,504 | 81,177 | 76,916 | 69,107 |
Mercedes | 23,373 | 25,302 | 29,009 | 23,517 | 22,438 | 24,296 | 22,953 |
BMW Group | 22,585 | 23,658 | 26,664 | 27,671 | 27,538 | 26,069 | 24,405 |
BMW | 20,355 | 21,580 | 24,521 | 24,793 | 24,744 | 23,560 | 22,622 |
Mini | 2,230 | 2,078 | 2,143 | 2,878 | 2,794 | 2,509 | 1,783 |
Audi | 11,600 | 14,950 | 18,375 | 19,366 | 16,743 | 14,531 | 11,366 |
Others | 9,752 | 12,062 | 12,808 | 14,950 | 14,458 | 12,020 | 10,383 |
Summary: The BAM trio are clearly preferred to all others but for all brands a poor picture. None of the BAM makes did well. It's true that the total market fared worse but all in all a depressed car market. The three biggest in 2016 were 1) Mercedes, 2) BMW & Mini, 3) Audi 3.
Data source: Naamsa.
Text source: RayCee.
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