Israel Premium Comparison : 2010-16

Premium cars are proving popular in many nations. They are often outselling cheaper mainstream brand while at the same time making more profit. More recently the most aggressive attack on this segment have been the BAM marques, BMW, Audi and Mercedes Benz. However other car makers are striking back and the competition is heating up. So a look at sales in this decade would be interesting.

First taking the BAM brands out of the equation, how are things shaping up in Israel? From 2010 to 2016, premium sales were up 74%. Now individually: Lexus +211% Cadillac +114% JLR +68% (LR +58% Jag +91%) Porsche +46% Volvo +18% Alfa Romeo +1%. Infiniti is new.

Year	2016	2015	2014	2013	2012	2011	2010
Total	4,407	4,054	3,376	2,487	2,469	2,988	2,528
Lexus	1,400	1,449	1,001	570	480	431	450
Volvo	1,261	1,020	985	738	712	998	1,071
JLR	511	262	260	229	281	295	304
Land Rover	339	188	201	168	207	197	214
Jaguar	172	74	59	61	74	98	90
Alfa Romeo	510	522	509	500	486	648	507
Infiniti	348	385	144	154	259	302	-
Cadillac	285	362	427	239	205	250	133
Porsche	92	54	50	57	46	64	63

Summary: Lexus and Cadillac did best which is in contrast to other countries. The 74% overall growth isn't that large either in a comparison to elsewhere.

                                                 *******************

Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 158%, due to the BAM brands increasing 218%! The 'Others' took 42% in 2010 but by 2016 only had 28%. The BAM marques took 72% of all premium sales in 2016. This is a nation moving toward the BAM marques.

Year	2016	2015	2014	2013	2012	2011	2010
Total	15,688	13,011	10,158	8,403	7,079	6,904	6,079
Others	4,407	4,054	3,376	2,487	2,469	2,988	2,528
Audi	4,183	3,344	2,568	2,323	1,941	1,756	1,469
BMW Group	3,679	3,044	2,229	1,939	1,679	1,236	1,113
BMW	3,021	2,433	1,733	1,441	1,283	1,101	1,017
Mini	658	611	496	498	396	135	96
Mercedes	3,419	2,569	1,985	1,654	990	924	969

Summary: The BAM trio are becoming more and more preferred to all others. The fight back of the the 'Others' isn't being seen here. The three biggest in 2016 were 1) Audi, 2) BMW & Mini, 3) Mercedes.

Data source: Israel Vehicle Importers Association.
Text source: RayCee.