27 June 2014

Sweden Top 4 Brands : 1980-89

1982 Volvo 345.  The 300 series ran from 1976-91

While Volvo remained the most popular choice for Swedish car buyers in the 1980's, Saab was starting to struggle holding second place. Ford came back with a vengeance, and Opel remained a strong seller. VW fell from grace in this period.

The low point of this period was 1981 when there were 188,500 sales for the total market. It then peaked in 1988 with 344,000 sales. Sweden had a financial boom during this time, causing the sales spike. A economic meltdown in the 1990's caused a slump in car sales, which you will see in the 1990's top 4 chart.

One point of note is the share the top 4 held. The extreme right column shows a drop for these to 47% by the decade's end. All of the top 4 had lost share. Below sales are in thousands with a decimal place for hundreds.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1980 Vol 50.5 26 Saab 27.6 14 VW 18.7 10 Opel 17.5 9 59
1981 Vol 49.8 26 Saab 26.7 14 Ford 21.1 11 VW 20.0 11 62
1982 Vol 57.5 26 Saab 30.6 14 Ford 22.4 10 Opel 22.2 10 61
1983 Vol 62.0 29 Saab 29.3 13 Ford 21.6 10 Opel 20.8 10 62
1984 Vol 62.5 27 Saab 29.6 13 Ford 25.5 11 Opel 22.0 10 60
1985 Vol 71.1 27 Ford 28.6 11 Saab 27.4 10 Opel 26.8 10 59
1986 Vol 64.6 24 Ford 29.9 11 Saab 29.6 11 Opel 24.3 9 55
1987 Vol 72.5 23 Ford 34.3 11 Opel 31.1 10 Saab 30.2 10 53
1988 Vol 74.6 22 Ford 35.9 10 Opel 28.9 8 Saab 27.1 8 48
1989 Vol 66.6 22 Ford 28.6 9 Saab 25.8 8 Opel 24.8 8 47

1998 Opel Kadet

Thanks to BilSweden for the data.

For others in the series, please click on the years: 2000-13, 1990-99, 1970-79,
1960-69, and 1950-59.

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