23 June 2014

Sweden Top 4 Brands : 1970-79

Julie Andrews discovers the Volvo 244. Quite an ugly car

The 1979s was a steady time for the top 4. The two local makes took charge, taking about 40% of the total sales. Ford, GM and VW were left fighting it out for the other two spots. The top 4's share of the total is shown at the extreme right of the chart, which remained stable.

A success story at this time in Sweden was Mazda. They entered the market in 1971 and was the 6th best selling brand by 1979. Nissan also entered around the same year and were 12th by decade's end. Japanese brands were making inroads during the 1970s.

The Saab 900. More stylish than the Volvo I must say

Total sales started the decade at 203,300 and finished at 215,300. A peak of 312,900 sales came in 1976. The chart below shows sales in thousands.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1970 Vol 53.8 26 Saab 34.8 17 Opel 23.8 12 VW 20.7 10 65
1971 Vol 51.4 26 Saab 34.1 17 VW 23.7 12 Opel 21.5 11 66
1972 Vol 56.0 25 Saab 36.1 16 VW 25.0 11 Opel 24.8 11 64
1973 Vol 59.6 26 Saab 37.5 17 VW 22.1 10 Opel 22 10 63
1974 Vol 56.9 22 Saab 41.7 16 VW 30.1 12 Opel 23.1 9 58
1975 Vol 58.1 20 Saab 44.3 16 VW 31.9 11 Ford 25.3 9 56
1976 Vol 75.4 24 Saab 39.5 13 Ford 31.9 10 Opel 31.1 10 57
1977 Vol 55.7 23 Saab 29.7 12 Ford 26.1 11 VW 22.8 9 56
1978 Vol 49.8 25 Saab 27.4 14 Ford 22.0 11 Opel 18.0 9 58
1979 Vol 55.8 26 Saab 29.8 14 Ford 22.8 11 Opel 22.1 10 66

Thanks to BilSweden for the data.

For others in the series, please click on the years: 2000-13, 1990-99, 1980-89,
1960-69, and 1950-59.

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