Türkiye Passenger Car Sales : 2026 (Jan-July)

Registrations in Türkiye were down a surprising 26% in July, pushing the YTD figure down to -12%. Renault leads the way here and is consolidating its position in dramatic fashion. Fiat was the top brand in 2023 and is currently 6th. It's the only top ranked brand losing market share. 

As to why sales were so poor in July, one source said tighter loan conditions and high interest rates has put a damper on things. The economy generally isn't doing that well, so consumer confidence will be down.

Data source: ODMD. Photo source: Toyota (C-HR) & Renault (Boreal).

Italy Passenger Car Sales : 2026 (Jan-July)

Registrations were up 4% in July and up 9% YTD. The 2025 share figure below is for a full year. So how is Fiat doing in 2026?

It's been losing market share for decades but 2026 is witnessing a mini revival. The new Grande Panda is selling well along with the regular Panda, combined sales of 97,308 represented 81% of the Fiat total. Many other top selling brands have struggled to keep up with it Fiat.  

Chinese brands are closing in on top ten spots but how far they go from here will be interesting. There are still many who stick with what they know.

Data source: Unrae. Photo: Jeep (Avenger) & Alfa Romeo (Junior).

Finland Passenger Car Sales : 2026 (Jan-July)

Data source: Tilastokeskus.

Registrations were up 12% in July and up 2% YTD. The 2025 share figure below is for a full year. 

Toyota is the perennial leader and despite losing some of its lead, is not threatened. Škoda overtook VW and moved into second place. 

Tesla (+48%) and BYD (+67%) share are doing well as is Smart (+106%), the latter having being reinvented as a full electric brand and executed in a 50/50 joint venture between Mercedes-Benz and Geely.

Photo source: Toyota (Corolla Cross) Finland.