12 April 2024

Aston Martin Sales : 2022/23











A brief history: In January of 1913, Robert Bamford and Lionel Martin decided to make their own cars. In 1947, a wealthy industrialist David Brown saw Aston Martin as an investment opportunity. Then from 1963 forward, AM got a lot of publicity as James Bond's preferred set of wheels. Lawrence Stroll took control of the company in 2020. 110 years of history in total.

Regions: Wholesale deliveries were up 3% for 2023. There was a dramatic regional shift in volume during this brief period. The Americas increased 3% to get roughly a third of total volume. The shift came with EMEA (Europe/Middle East/Africa less UK) up 32% but Asia/Pacific down 20%. I'm assuming China was the main reason for the latter but unlike other companies, China isn't shown as a stand alone region so we can but speculate. The UK was up 3%, replicating the Americas but with less volume. 

Models: The GT/sports car collection take top honours here with just over 3,500 units. The DBX was just shy of 3,000 and the Specials 151 (mostly if not entirely Valkyries). As the DBX is made in Wales, that represents the number of cars made in that Principality.

Data source: Aston Martin. 

02 April 2024

BMW Group Plant Production : 2023










Production for BMW, MINI and Rolls Royce was up 12% in 2023. A new joint venture plant came online in China, at Zhangjiagang. It's in partnership with GWM and has started producing electric MINIs. It technically should go under Partner Plants but they are not separated by BMW and this one is so I put it under China .

Germany contributes 35.2% of the total, China 27.5% and the USA 15.4%. The contract plant in the the Netherlands, VDL Nedcar, was going to end its arrangement of assembling MINIs but it is now adding the BMW X1 as well to the MINI. 

BMW must need the capacity and the Oxford plant in the UK has been unable to manufacture all the MINIs that are required for many years now. 

Data source: BMW Group.

Rolls Royce Model Deliveries : 2023














As has been the case with many luxury marques, increase was challenging in 2023. Managing how many are sold is critical to maintain a balance with demand and supply. 6,000 may be the sweet spot for RR.

The Cullinan SUV made up nearly six out of ten vehicles delivered. The Ghost came in next with one in four. The Phantom (picture above) is very exclusive and performed strongly to increase 21%. The new Spectre electric model (pictured at the base of the article) is now up and running...very quietly. The two door Wraith and Dawn siblings have been discontinued, replaced by the Spectre. 

Data source: BMW Group.