12 April 2024

Aston Martin Sales : 2022/23











A brief history: In January of 1913, Robert Bamford and Lionel Martin decided to make their own cars. In 1947, a wealthy industrialist David Brown saw Aston Martin as an investment opportunity. Then from 1963 forward, AM got a lot of publicity as James Bond's preferred set of wheels. Lawrence Stroll took control of the company in 2020. 110 years of history in total.

Regions: Wholesale deliveries were up 3% for 2023. There was a dramatic regional shift in volume during this brief period. The Americas increased 3% to get roughly a third of total volume. The shift came with EMEA (Europe/Middle East/Africa less UK) up 32% but Asia/Pacific down 20%. I'm assuming China was the main reason for the latter but unlike other companies, China isn't shown as a stand alone region so we can but speculate. The UK was up 3%, replicating the Americas but with less volume. 

Models: The GT/sports car collection take top honours here with just over 3,500 units. The DBX was just shy of 3,000 and the Specials 151 (mostly if not entirely Valkyries). As the DBX is made in Wales, that represents the number of cars made in that Principality.

Data source: Aston Martin. 

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