Toyota UK Sales 1990-99 (by model)

Toyota hit the ground running in the 1970's, plateaued in the 1980's so how did things go in the 1990's? Much better as it took a greater share of the market. After a percentage of 1.8% in 1989, a gradual improvement was registered through the decade, peaking at 3.5% in 1998 an 1999. It was now in 8th place up from 12th in that '89 to '99 period. Nothing startling but nicely progressive in a sustainable sort of way.

The mid-sized Carina took the best selling tag in the Toyota range in 1992 and managed to hold on to that for the balance of the decade. The mini Starlet model picked up well after a poor early period and it had a name change in 1999, to Yaris. The Rav4 went well too and they were the main models for volume.

Summary: For Toyota Europe has always been a tough nut to crack, with bullet proof reliability not as important as elsewhere. Driving pleasure counts for something too. Still, the Big T was making inroads and the noughties were shaping up to be even better.

Mod/Yr	1990	1991	1992	1993	1994	1995	1996	1997	1998	1999
Carina	11,800	13,918	15,435	21,669	22,584	23,601	22,628	22,260	26,072	21,998
Corolla	16,221	15,069	15,224	18,924	15,285	11,689	11,472	15,294	22,572	20,715
Starlet	529	429	496	685	1,048	874	4,304	10,079	10,235	20,550
Rav4	-	-	-	-	1,648	6,795	7,548	6,491	7,492	4,913
Celica	5,597	3,449	2,229	1,487	2,004	2,650	3,555	3,211	3,021	2,474
Picnic	-	-	-	-	-	-	144	2,659	2,471	2,375
L Cruis	559	221	274	226	130	106	866	3,307	2,555	1,689
L C V8	463	491	583	1,065	1,127	865	911	716	1,075	1,254
Previa	1,472	1,837	2,211	2,598	2,920	3,426	3,615	3,111	1,961	781
Camry	1,981	1,099	2,044	1,855	989	735	541	1,878	1,139	513
MR2	3,457	4,053	3,022	2,170	1,357	997	827	710	684	370
Paseo	-	-	-	-	-	-	1,885	695	21	-
4Runnr	-	-	-	156	851	572	195	-	-	-
Others	-	2	-	-	-	-	-	-	-	167
Total	42,079	40,568	41,518	50,835	49,943	52,310	58,491	70,411	79,298	77,799
Share	2.1%	2.6%	2.6%	2.9%	2.6%	2.7%	2.9%	3.2%	3.5%	3.5%

Data source: Toyota UK.
For the 2000-09 period, please click here.
To go to the first in the series, simply click here.

Toyota UK Sales 1980-89 (by model)

The Toyota Camry folks

The 1980's were an unusual period. The 70's had seen consistent growth and 1980 heralded continued increase with a strong 2.3% market share. However, that proved a false dawn as 1981 witnessed a 31.5% drop in sales and share down to 1.6%. Things picked up from there but so did total sales so by 1989, 1.8% was the market penetration.

The Corolla was the main model, often representing over 40% of the total for Toyota. The Carina had fully taken over from the Corona model in the medium segment and the large Camry was introduced during this decade. Toyota sports cars were doing well too.

In summary, the decade started strongly, slumped and thereafter kept up with the total market growth. It hadn't been a great time for Toyota UK, but more a period of consolidation.

Mod/Yr	1980	1981	1982	1983	1984	1985	1986	1987	1988	1989
Corolla	13,620	9,221	10,976	7,593	11,691	15,121	15,943	16,233	17,620	18,936
Carina	6,109	4,578	4,481	2,645	5,561	6,175	7,012	6,598	6,879	8,257
Camry	-	-	-	3,528	3,449	3,128	1,795	4,177	3,596	3,247
MR2	-	-	-	-	-	2,116	2,429	2,868	3,159	3,008
Supra	-	-	293	1,012	1,385	1,442	1,294	1,809	2,056	2,993
Celica	4,483	2,867	3,464	3,715	2,794	1,602	3,004	3,247	3,204	2,643
Spc Cru	-	-	-	894	1,220	857	1,224	1,091	1,535	1,761
L Cruis	-	190	331	348	264	322	250	179	952	1,008
Starlet	6,768	4,031	4,646	2,919	2,059	2,320	1,815	1,158	702	555
Tercel	-	-	878	8,497	4,242	1,639	1,035	909	150	-
Crown	713	499	458	252	37	-	-	-	-	-
Cresida	2,429	2,001	2,054	280	-	-	-	-	-	-
Others	45	18	9	0	0	0	1	0	0	0
Total	34,167	23,405	27,590	31,683	32,702	34,722	35,802	38,269	39,853	42,408

Data source: Toyota UK.
For the 1990-99 period, please click here.
To go to the first in the series, simply click here.