Germany Passenger Car Sales : 2026 (Jan-July)

Registrations were down 10% in July but down 5% YTD. The 2025 share figure below is for a full year. Volkswagen is where you would expect it to be in a country that supports its car industry. VW owned Škoda is doing well if it can elbow Mercedes-Benz out of the way. It's already done that to BMW. 

Toyota fell out of the top ten, with a 29% decline of market share. It needs to up its game. Chinese brands are not enjoying the success here that they are having in many other countries, but it may change. 

SEAT and Cupra sales are combined by the source, but are separated here. I don't know why they persist in doing it this way. Separation can't be done perfectly, but I've estimated what I do not know.

Other oddities is Cadillac being the only GM product listed when nearly all the sales for GM aren't for that brand. GM sold 1,300 cars here last year. Virtually all were not reported until several months later. There are other lesser examples of that too. 

Data source: KBA. Photo source: Fiat (Grande Panda) & Tesla (Model Y).