VW has been the leading brand as far back as I can go and I assume the Golf has been the top selling model for that time. VW's 14.2% is a historically low market share for the brand but as this has been the level for the past three years, it appears the slide has been arrested.
Škoda has been the second most popular brand here since 2017 but is finding VW a tough nut to crack. The Škoda Octavia is now top as VW Golf sales have been falling quite rapidly in recent years, though that hasn't been enough to change the top of the leader board.
On a negative note, Opel was second as recently as 2016 but is currently 14th. Ford was third in 2018 but now lies in 13th spot. Now going upbeat, both SEAT (picture above) and Cupra are well supported marques here.
Asian brands are not as strong as some other countries in Europe but BYD (picture below) arrived during 2023 and already is making a splash with models like the Seal. It's up from 22nd in 2024 to 15th.
Electric cars were 60,651 (+36%) accounted for just over 1 in 5 registrations. Hybrid sales came to 97,143 (+46%) and over 1 in 3 cars sold.
The top selling models were:
Škoda Octavia - 7,892 (7,876)
VW Golf - 6,744 (8,670)
BMW X1 - 5,218 (4,818)
SEAT Ibiza - 5,137 (4,809)
Toyota Yaris - 4,521 (4,137)
VW Tiguan - 4,492 (4,521)
Tesla Model Y - 4,342 (5,470)
Škoda Karoq - 4,332 (3,709)
Škoda Fabia - 4,266 (3,882)
Dacia Snadero - 4,220 (4,542)
Data source: Statistik Austria.
Traditionally Japanese brands were superstrong in Austria, especially before the mid 90s (EU accession).
ReplyDeleteBut if they trade their Mazdas for BMWs, who can blame them? :)
It is still striking to see BYD surpassing Tesla. From stable nr 8 and best selling model to number 20...
Elon Musk just said that Tesla isn't doing well in Europe but doing well elsewhere.
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