04 September 2025

Iceland Passenger Car Sales : 2025 (Jan-Aug)














Registrations for August were up 27% and up 27% YTD as well, on what was admittedly a poor 2024.  Kia has taken a clear lead and one would imagine will hold on to it. The photograph is from Kia, Reykjavik and it seems like a large dealership. 

Toyota is next with then a drop to Tesla, Dacia and Hyundai. Land Rover does well here and I presume most suited to the country. Some Chinese brands have arrived, such as BYD and Xpeng but overall the locals have stayed with the more established brands. 

The top models were:

Tesla Y - 657
Kia Sportage - 552
Dacia Duster - 506
Toyota RAV4 - 374
Kia Ceed - 261
Hyundai Tucson - 261
Kia EV3 - 257
Kia Sorento - 255
Suzuki Vitara - 229
Škoda Kodiak - 228
Land Rover Defender - 215

For Iceland 2024, just click the titles below:

Data source: Samgongustofa. Picture sources: Kia Iceland, Tesla.



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