Passenger car registrations are well down for 2024 in Iceland. They were -42% YTD and the same in December. Being a small volume market, a shipment of vehicles can change things quickly. The battle for the top spot has been volatile, with three different brands over the past four years.
The data below is for market share change. Tesla has lost 72% of its share when sales are already down by nearly a half! It's surprising to see Land Rover so high in any market but the marque is obviously suited to the conditions of the country.
So in the end, Toyota got back the top spot despite a slight fall in its share. It would have been worse but for selling 353 cars in December or put another way 42% of the total for that month. Most of the bigger brands improved the size of their slice of the pie. Tesla and VW were two notable flops amongst them. Chinese brands are yet to make much impact.
I took camper vans out of the total which amounted to 179 sales, up 127%. So while the market generally is much lower, camper vans did very well indeed.
Data source: Samgongustofa.
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