The Genesis stand alone brand was created in 2016 to offer a Korean premium product to challenge the dominance that imports had in that area and to take advantage of the larger margins such vehicles generate.
Most of Genesis success is at home but export markets will play a larger role for the marque in due course. I see Genesis as most closely related to Japanese premium brands such as Lexus. Taking sales from established marques will be a tough ask though.
The three most popular models withing the range grew while the others all dropped. Overall deliveries were up 8% so a reasonably strong result. They have all been made in Korea but not from 2024. 24,000 GV70s were assembled in the US.
Data source: Hyundai.
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