05 March 2025

Aston Martin Global Deliveries : 2023/24

















Aston Martin deliveries are a mixed bag in 2024. The sports cars increased but the SUV took a volume hit, albeit reduced toward the end of the year. That has seen 2024 deliveries drop by 9% YTD, again much improved in the last quarter. SUVs sell well but every premium marque bar McLaren has them as part of their range so there is plenty of competition. 

Where I've listed the Valkyrie is in fact the Specials division, which is mainly that model but also now the Valour and in future the Valiant models. Next year I'll rename it to reflect that shift. 


Regionally, there is little to learn except they all took a similar path to each other. The evenness of it confirms the reduction in units delivered was managed. Which of course leads to the question of what the reason was for that?

Well, since you've asked Aston Martin explained why. It's been due to what is called product transformation as volume lowered as the new Vantage, upgraded DBX707 and V12 Vanquish were intoduced. Volume improved in Q4 which would confirm that. I've already noticed stronger sales in 2025. They also mentioned some supply chain disruptions. 

So in Q4, the UK and Americas increased while the rest wasn't so bouyant as they await the arrival of new models. Overall Q4 wholesale volume increase 8% as production increases. 

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