Aston Martin deliveries are a mixed bag in 2024. The sports cars increased but the SUV took a large volume hit. That has seen deliveries drop by 17% YTD. SUVs sell well but every premium marque bar McLaren has them as part of their range so there is plenty of competition.
Regionally, there is little to learn except they all took a similar path to each other. The evenness of it gives the impression the reduction in units delivered was managed. Which of course leads to the question of what the reason was for that.
Well, since you've asked I'll give my opinion for what it's worth. Many car makers are facing reduced profit this year yet gross profit was up slightly. That would indicate they decided to focus on margins rather than volume. Having negotiated that, it offers a chance to go forward with a stronger business structure as new models are released with emphasis placed on meeting demand rather than production targets.
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