Deliveries were down 7% for the first half of the year. The Cayenne was up 16% which is good for the company as it would be a profitable model. It was also good for sports cars, with the 911 and 718 models increasing.
Data & pictures Porsche.
Models: The Macan and Panamera were both down 18% and 25% but nothing like the electric Taycan which halved its sales. The electric revolution seems to increasingly lack spark. Porche acknowledged their timeframe in transitioning to BEVs has been put back.
Region: Europe is the only region in positive territory, up 11%. Germany was particularly strong with a 22% increase and 20,800 deliveries. Again China was the big disappointment with sales down by a third.
Takeaways: The drive to electric cars has hit a speed bump and car brands promising to go 100% BEV hopefully have an exit strategy on that. Some ICE vehicles in the range will be required unless taking a hit on volume isn't a worry.
China was the goose that laid the golden egg but any manufacturer that put too many eggs in that basket will have to be careful how they proceed from here. With China retaining tariffs to 'protect' manufacturing and local consumers being wooed by local brands, keeping factories gainfully employed will be a challenge.
In Porsche's case, they don't manufacture in China but still have thousands of cars to now sell elsewhere or cut back on production and avoid inventory issues.
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