YTD registrations are down 3% and as 2024 was a record year, a good result. Historically, Chevrolet has been a top selling brand, but as is the case with smaller markets, things can be changeable. In 2025, Fiat is well and truly in the lead with Chevrolet back in third.
BYD has been moving up steadily and is up to second place from sixth. Many other Chinese brands are now present here and doing quite well. It's unusual to see Toyota back at twelfth place, the lowest place since a poor year it had in 2015.
For passenger car sales from 2024:
Data source: Ascoma.
Photos: Fiat Mobi & Chevrolet Captiva, from Fiat & GM Uruguay.
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