Nissan Global Sales : 2022-24 (2024 Q2)

Nissan is open with its global data, something few companies are so hats off to them for that. The data below includes Nissan, Infiniti and the Venucia/DongFeng joint venture in China. First we look at production by country and then sales by region. The 2024 is for a half year in case you wonder why the fall in numbers. 

Production: Over the last three years there has been a shift in where vehicles are made. More precisely, Mexico and China. The former has increased from 12% of the total to 21%, eclipsing China as the largest manufacturing country for Nissan. China has dropped from 33% to 20% so from a third to a fifth in just two years.

As for the rest, it's been fairly stable, Japan was up three percentage points to 20%  and the UK the same to 10%. Of course, the UK's is more dramatic coming from a much lower base. Overseas production is at 80%, high by Japanese car company standards.  

Regional sales: It follows production as one would likely expect. China isn't as important as it used to be and managing the decline in that market while maintaining similar global sales figures is impressive. 

Some detail: In Japan, Nissan passenger cars were 127,815, Kei cars 98,663 and light commercial vehicles 19,330. The Note/Note Aura model sold 52,857 units, the Serena 40,168, the Roox  37,920 and the Dayz 27,722.

In China the Nissan brand registered 298,856 sales and Infiniti 1,079. Venucia brand cars 24,577 and Dong Feng JV sales were 14,785. The Sylphy (picture below) accounted for 161,379 sales, Qashqai 53,356 and the Altima 38,412.

For the USA, Nissan car sales were 172,223, lcv 289,206 and Infiniti 28,027. The model breakdown was covered here (Nissan US model). 

Over to Europe where Nissan registered 195,473 sales and Infiniti 329. The Qashqai registered 83,406 sales and the Juke 52,573.  

Data & picture source: Nissan.