Nissan / Infiniti Sales Europe : 2023/24

Nissan has recently made this data available so in a world where many manufacturers are too sensitive to offer information of this sort, well done Nissan. They join Toyota in this (click here to view it).

Nissan: Registrations have grown 24% over the past two years and that has been achieved with a pruned down range. The Qashqai and Juke are the two main models with the X-Trail not too fat behind. The Ariya EV (right) has effectively replaced the Leaf which has been discontinued in Europe.

Nissan has got into a range of vans sourced from Renault. It ended production of its own light commercials in Europe and the switch seems to have been successful. The Townstar is pictured below. The latest names for the vans are used in the list. 

Infiniti: There were high hopes for the marque in Europe with a push around 2016 and 2017, spearheaded by the QX / QX30. Then an about turn of giving up on that almost as quickly as it was started. 2023 was a low point for sales but in 2024 a slight upturn. The QX80 (below) is the leading model.

I assume it was soon realised that winning over European buyers of premium cars is a long haul project that was underestimated. The right decision was made as it was too ambitious. With a more measured approach and more realistic goals, the marque still has a place in Europe if Nissan want that. 

Data source: Nissan Group.