The country has changed during this century and the chart below gives an insight into one of those changes. The premium sector was looking sound in the early part of the century but the last several years have witnessed a shrinking of sales of some magnitude.
The top three German marques seemed to do best in the good times and were hit the most when the lean times kicked in. With semiconductor chips and other issues confronting the industry, it's not clear how things will go in 2022 but maintaining the status quo would be a good result.
One has to assume that the middle class that once frequented the premium brand showrooms in goodly numbers has shrunk. That's not surprising and even a good thing if the wealth was being spread around more evenly. Unfortunately that's not how things go.
Data source: Naamsa.
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