08 January 2022

Belgium Sales : 2021











Registrations for December were -32% and -11% YTD. The '+/-' column below is comparing market share variance for 2021 with 2020. That's a poorer result than others we have had up until now. The 383,000 sales are well shoer of the 550,000 of 2019. Still, Belgians can think of all the money they are saving. 

BMW has bumped VW aside as it took a strong lead at the top. In an even market that doesn't usually have any one brand exceed 10% of the total, BMW has just broken that barrier. Renault continues its policy on pulling back on volume while down the bottom of the list some new entrants are starting to make their mark. 

Point of interest: Traditionally, VW has been the top brand, but over the decades, Opel, Renault and Peugeot have had turns leading the way. Never has a premium done so before so this is new. 

BMW did recently state it was going to focus less on volume in the future. It will be interesting to see if that is carried out. For now, I have to say their chip supply seems pretty good.  

Data source: FEBIAC.

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