09 January 2022

New Zealand Sales : 2021












Registrations for December were +35% and +38% YTD, not a bad result although getting enough stock is a problem apparently. Maybe for some more than others. Not a problem for Tesla with registrations up 450% (+300% market share), although it hasn't racked the top in for the year. What chip shortage?

The '+/-' column below is comparing market share variance for 2021 with 2020. Virtually all brands grew numerically, but the green and yellow below highlight market share change. 

Toyota continues to remain the leading brand and with a late rally, its market share increased slightly. Mitsubishi is on a roll with market share up 63% and sales +125%. Kia is aggressively expanding but the recent increases were tempered with a drop in its share this year. 

MG has had a meteoric rise over the past four years, from 46th to 10th. Holden is selling the last of its cars, possibly the last of the brand on the sales chart. 

Chinese brands have come before and retreated with haste as the cars were cheap but of poor quality. They seemed to have learned from that and come back with better products. Keen pricing and reasonable quality is working. MG in the top ten and Haval not far off at 14th are two success stories. LDV's limited passenger car range is doing OK but that's it for now. Others will surely follow.

Point of interest: NZ has a liberal policy of used imports, most of which come from Japan (as we drive on the same side of the road). 121,900 cars were imported, up from 113,100 in 2020. That worked out at +8%, not as much as new cars.  

Data source: MIA.

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