03 January 2021

Iceland Sales : 2020


I've modified the data to exclude any campervans so it probably makes the list below slightly different to elsewhere, not that there are many places around that you can access this sort of thing. Most places don't count them as passenger cars anyway. 

Registrations for December were +37% but YTD were -20%. April and May were brutal but the last four months of the year were all substantially positive. I don't know how much supply affected the numbers in the end. Most of the brands were down as would be expected. It's the lowest total for seven years, the 2012 figure was 7,800.

Tesla, of course, have their unique way of doing things. They had a massive spike in sales for March, then sold nothing in August and another big month in September. I assume these huge sales surge the company has got headlines and impresses investors. Either that or they supply cars in irregular batches to Iceland.

Toyota retained its top spot from Kia, both with a reduced margin. Electric cars are popular so any brand that introduces a new model has a spurt in sales. Both Mercedes and Audi have done well with new electric models. MG too arrived and in half a year of activity did reasonably well. 

Further down the list, there are some notable falls but that could be due to disrupted supplies through these Covid times. I don't if you would call it the post-Ghosn effect, but Nissan, Renault and especially Dacia lost heavily. He was known for pushing volumes to keep factories busy but that policy has been changed.

Data source: Samgongustofa.

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