UK Regional Penetration 2019 : Ford & Vauxhall

Two brands that have been old rivals in the UK were both the US owned Ford and Vauxhall. GM sold Vauxhall to PSA and has since been reducing sales by focusing on profit rather than shifting metal. Ford is still the top brand with 10.2% of the market but Vauxhall has slipped back to 6.9%. They still are competitors though.

Below are two charts that have the UK divided into regions (England) and countries. This shows how the brands fare regarding sales numbers. It also has a ratio number by which the chart is sorted. The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are in green.

Looking at Ford first, it has two very strong regions in East England and Wales. Both have engine plants in their area so that may account for a some of that. The three southern regions of England are not happy hunting grounds for the Blue Oval, with only Yorkshire & Humberside doing worse.

	Ford
	Region	Sales	1:1000
	East England	40,715	181.2
	Wales	11,584	144.5
	Northern Ireland	6,115	119.5
	North West England	26,289	111.6
	Scotland	18,866	106.1
	East Midlands	16,870	102.1
	West Midlands	23,777	100.7
	North East England	6,843	99.6
	South West England	23,086	84.9
	London	12,583	78.7
	South East England	37,997	77.8
	Yorkshire & Humber	14,376	76.5
	Total	239,101	101.9

Vauxhall isn't particularly similar, with Scotland being where its penetration is strongest. The North East of England not far behind. Curiously, there seems a top and bottom divide between South East England and Northern Ireland. Similar brand they may be but not very much by where they sell.

	Vauxhall
	Region	Sales	1:1000
	Scotland	17,020	95.8
	North East England	6,468	94.1
	East Midlands	14,822	90.2
	Wales	7,207	89.9
	West Midlands	20,821	88.2
	North West England	18,179	77.2
	London	11,190	70.0
	South East England	33,267	68.1
	Northern Ireland	2,444	47.8
	Yorkshire & Humber	8,700	46.3
	East England	9,906	44.1
	South West England	10,891	40.0
	Total	160,915	68.6

Data source: DTI.