UK Regional Penetration 2019 : VW & Audi

If you are in South East England and are buying a new car,
this would be a more than suitable purchase suggestion

The UK is a very successful export market for the VW company. The VW brand commands 8.7% of total sales and Audi nearly 6%. Both are hugely well received in the South East of England, taking the top two sales spots there. It makes one realise that many car buyers are more than happy to support a morally questionable company.

Adding to the 1 -2 placings of VW in the SE region, Mercedes is third, turning the area into Little Germany. In other news, the VW brand does well in Northern Ireland and Scotland, not something I was expecting.

Below is a chart that has the UK divided into regions (England) and countries that show how the two VW brands are going reguionally. It also has a ratio number by which the chart is sorted. The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.

	Volkswagen
	Region	Sales	1:1000
	South East England	55,785	114.2
	Northern Ireland	5,584	109.1
	Scotland	17,003	95.7
	East Midlands	15,398	93.7
	North East England	6,054	88.1
	Wales	6,932	86.5
	North West England	19,158	81.4
	London	14,744	79.7
	South West England	20,789	76.4
	West Midlands	16,821	71.3
	Yorkshire & Humber	12,734	67.8
	East England	15,182	67.6
	Total	206,184	87.0

Audi seems to do well in areas when other German premiums do not. BMW is not strong in South East England, Audis happy place. However, BMW is top in Yorks & Humberside but not good for Audi. Mercedes is the best selling brand in the South West of England, but Audi ownership would virtually be distained there it seem.

	Audi
	Region	Sales	1:1000
	South East England	44,313	90.7
	North West England	18,973	80.6
	London	9,113	57.0
	Scotland	9,501	53.5
	East England	11,509	51.2
	North East England	3,334	48.5
	West Midlands	10,830	45.9
	Yorkshire & Humber	8,534	45.4
	Northern Ireland	2,187	42.7
	East Midlands	6,912	42.1
	Wales	3,293	41.1
	South West England	11,035	40.6
	Total	139,534	59.5

Data source: DTI.

Oops, wrong marque. Oh well