|If you are in South East England and are buying a new car,|
this would be a more than suitable purchase suggestion
The UK is a very successful export market for the VW company. The VW brand commands 8.7% of total sales and Audi nearly 6%. Both are hugely well received in the South East of England, taking the top two sales spots there. It makes one realise that many car buyers are more than happy to support a morally questionable company.
Adding to the 1 -2 placings of VW in the SE region, Mercedes is third, turning the area into Little Germany. In other news, the VW brand does well in Northern Ireland and Scotland, not something I was expecting.
Below is a chart that has the UK divided into regions (England) and countries that show how the two VW brands are going reguionally. It also has a ratio number by which the chart is sorted. The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.
|South East England||55,785||114.2|
|North East England||6,054||88.1|
|North West England||19,158||81.4|
|South West England||20,789||76.4|
|Yorkshire & Humber||12,734||67.8|
Audi seems to do well in areas when other German premiums do not. BMW is not strong in South East England, Audis happy place. However, BMW is top in Yorks & Humberside but not good for Audi. Mercedes is the best selling brand in the South West of England, but Audi ownership would virtually be distained there it seem.
|South East England||44,313||90.7|
|North West England||18,973||80.6|
|North East England||3,334||48.5|
|Yorkshire & Humber||8,534||45.4|
|South West England||11,035||40.6|
Data source: DTI.
|Oops, wrong marque. Oh well|