04 April 2020

Porsche Global Production (By Model) : 2018-19


Porsche realised some time back that relying on solely sports car wasn't the way to a stable and consistently profitable future. They introduced a saloon car and two SUVs, with an all electric Taycan saloon just added to the range. The name Porsche may elicit thoughts of a sports car but in 2019 only 20% of production went that way.

The SUVs now hold just under 70% of the total cars made but they do seem to have reached their maximum percentage. The Cayenne coupé has been instrumental in pushing it back to the top spot of the range.

16 17 18 19 Models 2019 % +/-
2018 % +/-
2 2 2 1 Cayenne 95,293 34.7% 20% 79,111 29.5% 34%
1 1 1 2 Macan 89,744 32.7% -4% 93,953 35.0% -5%
3 4 3 3 911 37,585 13.7% 4% 36,236 13.5% 7%
5 3 4 4 Panamera 31,192 11.4% -12% 35,493 13.2% -6%
4 5 5 5 Boxster/Cayman 19,263 7.0% -19% 23,658 8.8% -10%
- - - 6 Taycan 1,386 0.5% n/a -


Total 274,463
2% 268,451
5%

SUV 67.4%
5% 64.5%
4%

Regional sales. The figure below is deliveries, sales were 277,000. In both cases, it represented a 10% increase, ahead of the 2% production figure. China remained the largest market with 87,000 sales, the Asia - Pacific region the strongest for the marque.

Region 2019 % +/-
2018 % +/-
Asia - Pacific 109,590 39.0% 8% 101,632 39.7% 11%
Europe / Other 96,102 34.2% 14% 83,968 32.8% -3%
North America 71,936 25.6% 6% 67,584 26.4% 4%
South America 3,372 1.2% 20% 2,816 1.1% 14%
Total 281,000
10% 256,000
4%

Data source: VW.

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