31 March 2020

Rolls Royce Global Sales (By Model) : 2018-19


For me, there is no cars are as wafting, smooth and effortless. They epitomise elegance and class. A car made to be chauffeur driven more than any other. Perhaps the Cullinan SUV breaks that mould and perhaps the Wraith/Dawn too, but the two large saloon cars are certainly most suited for that.

There must be much satisfaction within the Rolls Royce company, with the way sales are going. They were up 24% in 2018 and repeated the effort with a 22% increase in 2019. The large Phantom was the big mover the previous year and the Cullinan SUV was responsible the 2019 upsurge. This was the first time in the company's history sales exceeded 5,000 units.

The models are the Cullinan (SUV), the Wraith (2-door grand tourer) and its sibling convertible variant (although somewhat different apparently). The Ghost is a large 4-door saloon and the new Phantom VIII is a huge 4-door saloon.

16 17 18 19 Model 2019 % +/-
2018 % +/-
- - 4 1 Cullinan 2,508 49.2% 361% 544 13.0% n/a
1 1 1 2 Wraith/Dawn 1,326 26.0% -27% 1,816 43.3% -11%
2 2 2 3 Ghost 662 13.0% -34% 1,003 23.9% -9%
3 3 3 4 Phantom 604 11.8% -27% 831 19.8% 253%

Total 5,100
22% 3,362
24%

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