30 March 2020

Lamborghini Global Prod (By Model) : 2018-19


Introducing an SUV to the range made a huge difference to the production volume of the marque. While both cars had double digit declines in 2019, the Urus over doubled its contribution and it now commands 60% of total production. The only supercar maker not committed to having an SUV is Mclaren. A brave move but also a point of difference, a true undiluted super sports car maker. The others - including Lamborghini - were not prepared to take that risk.

16 17 18 19 Models 2019 % +/-
2018 % +/-
- 3 2 1 Urus 5,233 60.4% 104% 2,565 39.0% n/a
1 1 1 2 Huracán 2,426 28.0% -13% 2,790 42.5% 5%
Coupé 1,495
-10% 1,669
-8%
Roadster 931
-17% 1,121
36%
2 2 3 3 Aventador 1,005 11.6% -17% 1,216 18.5% -5%
Coupé 786 36% 578 -43%
Roadster 219 -66% 638 129%

Total 8,664 32% 6,571 62%

I can't provide regional sales, as that is included in Audi figures.

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