Introducing an SUV to the range made a huge difference to the production volume of the marque. While both cars had double digit declines in 2019, the Urus over doubled its contribution and it now commands 60% of total production. The only supercar maker not committed to having an SUV is Mclaren. A brave move but also a point of difference, a true undiluted super sports car maker. The others - including Lamborghini - were not prepared to take that risk.
16 | 17 | 18 | 19 | Models | 2019 | % | +/- | 2018 | % | +/- | |
- | 3 | 2 | 1 | Urus | 5,233 | 60.4% | 104% | 2,565 | 39.0% | n/a | |
1 | 1 | 1 | 2 | Huracán | 2,426 | 28.0% | -13% | 2,790 | 42.5% | 5% | |
Coupé | 1,495 | -10% | 1,669 | -8% | |||||||
Roadster | 931 | -17% | 1,121 | 36% | |||||||
2 | 2 | 3 | 3 | Aventador | 1,005 | 11.6% | -17% | 1,216 | 18.5% | -5% | |
Coupé | 786 | 36% | 578 | -43% | |||||||
Roadster | 219 | -66% | 638 | 129% | |||||||
Total | 8,664 | 32% | 6,571 | 62% |
I can't provide regional sales, as that is included in Audi figures.
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