27 March 2020

MINI Global Sales (By Model) : 2018-19


No one would question the success the BMW MINI has been since its rebirth in 2001. The model range was expanded as BMW does but some of the models they introduced were in the 'what were they thinking?' category. The range has thankfully been pared back to essentially three models, which seems about right.

The last two years have seen sales slip slightly, but 350,000 sales is a great result. The hatch is about half the total (60% if the soft top version is included). The Countryman and Clubman claim the other 40%. I think the Clubman is better than the 12% of the total it secured in 2019.

Model 2019 % +/-
2018 % +/-
Hatch 177,560 51.1% -4% 184,008 50.5% -5%
Countryman 98,845 28.4% -1% 99,594 27.4% 17%
Clubman 40,685 11.7% -15% 47,795 13.1% -20%
Convertible 30,384 8.7% -7% 32,738 9.0% -2%
Total 347,474
-5% 364,135
-2%

Data source: BMW.

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