Honda/Acura Sales Mexico (By Model) : 2015-19

Honda has been very consistent in mexico for the pasty five years, both in sales and market penetration. It's been about 5.5%, achieved at a time when Hyundai and Kia have been establishing themselves in Mexico rather belatedly. SUV models are working well for the brand, two the main sellers. That said, several models are doing quite well, the Fit (Jazz) suffering the worst.

	MEXICO - HONDA
	Model	2019	2018	2017	2016	2015
	CR-V	19,069	24,332	27,761	19,161	23,420
	HR-V	17,175	13,052	19,396	18,603	12,567
	City	11,379	15,901	16,479	16,286	12,329
	Civic	8,803	9,396	10,649	11,248	4,852
	BR-V	6,153	8,175	-	-	-
	Fit	3,283	3,582	7,536	13,291	10,087
	Accord	2,664	4,201	1,814	4,002	4,238
	Odyssey	2,313	2,700	2,725	2,494	3,739
	Pilot	1,510	1,991	1,835	2,859	2,109
	Insight	638	491	-	-	-
	CR-Z	-	-	-	-	152
	Other	5	-	-	-	12
	Total	72,992	83,821	88,195	87,944	73,505

Acura hasn't done as well, with sales down 25% over the last five years. The two crossover models are holding their own but the cars not so, a typical trend. However, the two crossovers should surely be doing more unless they are avoiding the chase volume over profit. 

	MEXICO – ACURA
	Model	2019	2018	2017	2016	2015
	RDX	1,102	1,056	641	826	1,029
	MDX	407	710	891	761	489
	ILX	162	167	224	295	374
	TLX	135	216	407	340	523
	Other	-	7	4	2	8
	Total	1,806	2,156	2,167	2,224	2,423
	Gr Total	74,798	85,977	90,362	90,168	75,928
	% Acura	2.4	2.5	2.4	2.5	3.2

At the bottom of the Acura chart, combined Honda and Acura sales are shown. The Acura percentage is reducing, down to 2.4% of the Honda/Acura combined total. That doesn't detract from the overall performance of Honda in Mexico, which is very solid.