26 March 2020

Honda/Acura Sales Mexico (By Model) : 2015-19


Honda has been very consistent in mexico for the pasty five years, both in sales and market penetration. It's been about 5.5%, achieved at a time when Hyundai and Kia have been establishing themselves in Mexico rather belatedly. SUV models are working well for the brand, two the main sellers. That said, several models are doing quite well, the Fit (Jazz) suffering the worst.


MEXICO - HONDA

Model 2019 2018 2017 2016 2015

CR-V 19,069 24,332 27,761 19,161 23,420

HR-V 17,175 13,052 19,396 18,603 12,567

City 11,379 15,901 16,479 16,286 12,329

Civic 8,803 9,396 10,649 11,248 4,852

BR-V 6,153 8,175 - - -

Fit 3,283 3,582 7,536 13,291 10,087

Accord 2,664 4,201 1,814 4,002 4,238

Odyssey 2,313 2,700 2,725 2,494 3,739

Pilot 1,510 1,991 1,835 2,859 2,109

Insight 638 491 - - -

CR-Z - - - - 152

Other 5 - - - 12

Total 72,992 83,821 88,195 87,944 73,505

Acura hasn't done as well, with sales down 25% over the last five years. The two crossover models are holding their own but the cars not so, a typical trend. However, the two crossovers should surely be doing more unless they are avoiding the chase volume over profit. 


MEXICO – ACURA

Model 2019 2018 2017 2016 2015

RDX 1,102 1,056 641 826 1,029

MDX 407 710 891 761 489

ILX 162 167 224 295 374

TLX 135 216 407 340 523

Other - 7 4 2 8

Total 1,806 2,156 2,167 2,224 2,423

Gr Total 74,798 85,977 90,362 90,168 75,928

% Acura 2.4 2.5 2.4 2.5 3.2

At the bottom of the Acura chart, combined Honda and Acura sales are shown. The Acura percentage is reducing, down to 2.4% of the Honda/Acura combined total. That doesn't detract from the overall performance of Honda in Mexico, which is very solid. 

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