Mazda does it's data on a financial year basis, not by calendar year. So here is the 2018-19 year which is closer to the 2017-18 in terms of time, being from April to March. For that reason they are listed below as 2017 and 2018.
Models: The CX-5 continued its trend of increasing its share of sales as the 3 model did the same but in reverse. The 2 did OK but the 6 continued its downward trend. The China only CX-4 was hurt by a sizable drop in that market for Mazda.
| Model | 2018 | % | +/- | 2017 | % | +/- | ||
| CX-5 | 458,000 | 29.3 | 3% | 445,000 | 27.3 | 19% | ||
| 3 | 362,000 | 23.2 | -18% | 442,000 | 27.1 | -6% | ||
| 2 | 169,000 | 10.8 | 8% | 156,000 | 9.6 | 0% | ||
| CX-3 | 161,000 | 10.3 | 1% | 160,000 | 9.8 | 13% | ||
| 6 | 136,000 | 8.7 | -11% | 152,000 | 9.3 | -15% | ||
| CX-9 | 59,000 | 3.8 | 11% | 53,000 | 3.2 | 26% | ||
| CX-4 | 56,000 | 3.6 | -22% | 72,000 | 4.4 | 89% | ||
| CX-8 | 35,000 | 2.2 | 169% | 13,000 | 0.8 | n/a | ||
| MX-5 | 31,000 | 2.0 | -14% | 36,000 | 2.2 | -3% | ||
| BT-50 | 38,000 | 2.4 | 6% | 36,000 | 2.2 | -5% | ||
| Others | 57,000 | 3.6 | -14% | 66,000 | 4.0 | -21% | ||
| Total | 1,562,000 | -4% | 1,631,000 | 5% | ||||
Nations: Looking at the larger markets, the USA and especially China were down. The market in China has become more challenging and Mazda says it stepped back from reducing margins to maintain sales volume.
| Nation | 2018 | % | +/- | 2017 | % | +/- | ||
| USA | 287,000 | 18.4 | -6% | 304,000 | 18.6 | 1% | ||
| China | 247,000 | 15.8 | -23% | 322,000 | 19.7 | 10% | ||
| Japan | 215,000 | 13.8 | 2% | 210,000 | 12.9 | 3% | ||
| Australia | 110,000 | 7.0 | -6% | 117,000 | 7.2 | -1% | ||
| Canada | 72,000 | 4.6 | -5% | 76,000 | 4.7 | 7% | ||
| Thailand | 70,000 | 4.5 | 30% | 54,000 | 3.3 | 20% | ||
| Germany | 69,000 | 4.4 | 0% | 69,000 | 4.2 | 6% | ||
| Mexico | 61,000 | 3.9 | 11% | 55,000 | 3.4 | 4% | ||
| UK | 42,000 | 2.7 | 2% | 41,000 | 2.5 | -16% | ||
| Others | 389,000 | 24.9 | 2% | 359,000 | 22.0 | 5% |
Regions: North America has 27% of total global sales, with China dipping under 16%. With total sales down 4%, no region did that well.
| Region | 2018 | % | +/- | 2017 | % | +/- | ||
| NA | 421,000 | 27.0 | -3% | 435,000 | 26.7 | 1% | ||
| Europe | 270,000 | 17.3 | 0% | 269,000 | 16.5 | 3% | ||
| China | 247,000 | 15.8 | -23% | 322,000 | 19.8 | 10% | ||
| Japan | 215,000 | 13.8 | 2% | 210,000 | 12.9 | 3% | ||
| Rest | 409,000 | 26.2 | 4% | 394,000 | 24.2 | 6% |
Summary: Toyota has taken a small share of the company and that will help Mazda meet new technology demands being placed on car makers. However, a brand the size of Mazda will struggle as a mainstream product so it is realigning itself a more premium brand. That will impact on sales volume but improve profit margins in a challenging market place.
No comments:
Post a Comment