17 September 2019

Mclaren Regional Sales : 2015-18

What a road to experience driving a Mclaren

I have put together some sales data for the increasingly popular Mclaren marque. I would have liked more detail but regions is what I have. Mclaren Automotive was formed in 2010 and started selling cars the following year. It has grown quickly since as its reputation for building fine cars has been proven.

This isn't an easy thing to do, taking on well established players that have been in the market for many years. If I was thinking of buying a super sports car, this would be my first port of call (not that I am in this financial stratosphere). They are also unique in that they don't have plans to enter the SUV segment.

Sales are now approaching 5,000 units per annum. North America is the largest market, with Europe next. The UK accounts for about half of that. The chart below shows the regional sales.

Regions 2018 % +/- 2017 % +/- 2016 % +/- 2015 %
N America 1,748 36% 42% 1,234 37% 8% 1,139 35% 106% 553 33%
Europe 1,599 33% 43% 1,115 33% 2% 1,094 33% 153% 432 26%
Asia/Pacif 843 17% 57% 538 16% -2% 550 17% 90% 290 18%
China 354 7% 141% 147 4% -36% 228 7% -3% 234 14%
Rest 285 6% -7% 306 9% 11% 275 8% 90% 145 9%
Total 4,829
45% 3,340
2% 3,286
99% 1,654

In some places everyone seems to own one!

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