Cadillac USA Sales : 2000-2009

The CTS was an important model for Cadillac

For two thirds of this decade, Cadillac was fighting hard against the premium imports that threatened to take over proceedings. Was it a flash in the pan or a sign of ongoing revitalisation?

2000-04: The Deville was still the best selling car, but with a heavily reduced majority. The CTS took over from the Catera and went well and the Escalade in various guises was proving a smart move. The SRX mid-sized SUV was introduced and the Seville was winding down and due for replacement. Meanwhile, the Eldorado - which was by now a 2-door coupé - came to an end.

With all this activity, sales were rising nicely and Cadillac was keeping pace with the growing premium sector. Could that be maintained?

Model	2004	2003	2002	2001	2000
Deville	68,195	82,076	84,729	95,354	105,694
CTS/Catera	57,218	49,407	38,220	9,764	17,290
Escalade	36,994	35,621	36,114	31,270	23,346
SRX	30,019	5,049
Escalade ESV	15,618	12,866	36
Seville	12,870	18,747	21,494	25,290	29,535
Escalade EXT	9,638	11,256	13,494	546
XLR	3,665	875
Eldorado		193	5,661	9,859	13,289
Total US Sales	234,217	216,090	199,748	172,083	189,154

The short answer to that was no. The CTS compact executive was not performing while the Deville replacement (DTS) made no impact regarding sales. All models fared poorly in fact, not helped by the share market crash in 2008-09. it was now the fourth best selling premium marque and things weren't looking good.

Model	2009	2008	2007	2006	2005
CTS	38,817	58,774	57,029	54,846	61,512
SRX	20,237	16,156	22,543	22,043	22,999
DTS/Deville	17,330	30,479	51,540	59,031	61,983
Escalade	16,873	23,947	36,654	39,017	29,876
Escalade ESV	6,588	11,054	16,370	16,170	13,502
STS/Seville	6,037	14,790	20,873	25,685	33,634
Escalade EXT	2,423	4,709	7,967	7,019	7,766
XLR	787	1,250	1,750	3,203	3,730
Total US Sales	109,092	161,159	214,726	227,014	235,002

For the 1980-89 period, just click here.

For the 1990-99 decade, simply click here.