Lincoln USA Sales : 2000-2009

The Aviator flew in and out fairly quickly

Premium car sales were booming in the US so local brand Lincoln was well placed to take full advantage of that. You would have thought so and the year 2000 was promising with Lincoln outselling Cadillac! Unfortunately for Ford, that was a one hit wonder.

2001-2004:

From 2001, sales fell away as one competitor after another went past them. By 2005, it was the eight best selling premium marque. The Continental ended while the Blackwood premium Pickup was a spectacular flop and was quickly withdrawn. The medium sized Aviator SUV was introduced with modest success. Meanwhile the Town Car and LS were losing sales, with the Navigator holding rather well.

Model	2004	2003	2002	2001	2000
Town Car	51,908	56,566	59,312	66,859	81,399
Navigator	36,398	38,742	30,613	31,759	37,923
LS	27,066	33,581	39,775	39,787	51,039
MKX/Aviator	23,644	29,517	1,856
Continental		280	15,435	20,392	22,648
Blackwood		153	3,066	137
Total US Sales	139,016	158,839	150,057	158,934	193,009

2005-2009:

Sales held up better for the next few years and the Aviator replacement (MKX) helped in that regard. The MKZ took over from the LS in the mid-sized sector and became the largest selling model. The MKS was a belated replacement for the Continental but sales were muted. The failed Blackwood was replaced by the LT pickup truck and it fared better than its predecessor. The large MKT SUV arrived in 2009.

However, some models were on life support as far as sales were concerned and then the crash that hit all car brands badly arrived. Sales then dropped below the 100,000 mark to their lowest point since 1976. Mind you, back then there were just two models. Sowhat was the future of this brand?

Model	2009	2008	2007	2006	2005
MKZ/LS	22,081	30,117	34,363	41,911	24,094
MKX/Aviator	21,433	29,076	37,953	2,570	15,873
MKS	17,174	12,982
Town Car	11,375	15,653	26,739	39,295	47,122
Navigator	8,057	14,836	24,050	23,947	25,844
MKT	2,580
LT	147	4,631	8,382	12,753	10,274
Total US Sales	82,847	107,295	131,487	120,476	123,207

The MKS had unspectacular sales

For the 1985-99 period, simply click here.