Town Car: It was introduced in 1981 and became a stand alone model rather than a trim option for the Continental. It was a good move as it sold strongly.
Continental: By this time, this model had been downsized to give a broader coverage to the range. Until 1987, it was the 7th generation and then became the 8th incarnation.
Mark VII: This was a luxury coupe introduced in 1983 and lasted until 1992. Sales weren't huge but that reflected its specialist body style.
|Total US Sales||200,315||191,624||166,037||177,584||165,138|
|The 1988 Continental|
In 1990, over 230,000 sales were achieved, a record that stands right down to today. That wasn't sustained but overall it was a positive situation for Lincoln. It wasn't that far behind Cadillac as the second best selling premium marque in the US.
The new model Town Car that was released in 1990 proved extremely popular. The Continental went from 1988 to 1994 and sales fell as it aged. The Mark VIII came in 1993 and it improved its sales remarkably, although not a big selling model.
|Total US Sales||179,166||173,644||161,648||178,701||231,660|
For the 1998 model, the Town Car went for a more rounded shape. Sadly sales barely fluctuated as you would expect with a new model. The Mark VIII soldiered on until 1999, when it was replaced by the LS sedan. It was only a replacement in category size but not body style. A new Continental model came out in 1995 and sales took a bit of a spike as a result.
The Navigator was a large SUV that took Lincoln into new territory and it sold in reasonable numbers. It was necessary as in 1999, Lincoln was bumped out of second place by both Mercedes-Benz and Lexus. The imported premium marques were increasing sales speedily.
For the 2000-09 period, just click here.