21 October 2017

Mitsubishi USA Production History : 1989-2015

The Mitsubishi Eclipse sports car

Like Subaru, Mitsubishi entered car manufacturing in the US in 1989, and likewise did it making cars for someone else as well to get sufficient volume. In Mitsubishi's case, it was with Chrysler US, a company that it had financial links with.

Going back a few years, in the early 1980's Mitsubishi commenced selling cars in the US under its brand name. Then both Mitsubishi and Chrysler agreed to form a 50/50 joint venture to manufacture cars in the US, to get around import limits on Japanese cars. Initially the Mitsubishi Eclipse sports car was made at the plant at Normal, Illinois along with two rebadged Chrysler models of the same car.

A brief run of the Mirage was soon switched to the Galant, which provided better volumes. With Chrysler production - averaging over 60,000 units p.a. from 1989 to 1999 - along with Mitsubishi cars had the plant fairly well utilised.

However, in the 2000's, Chrysler production was falling at the joint venture plant and was ended by 2004. This coincided with a fall in Mitsubishi production, despite the introduction of the Endeavor SUV which wasn't very successful. The Raider pick-up was made for Mitsubishi so wasn't produced at the Normal plant, not that its paltry numbers would have helped.

In recent times, car production was phased out and the Outlander SUV did quite well when it replaced the under performing Endeavor in 2012. Despite that, it was decided to end production in 2015. Unless the Normal plant was to be used for large scale exporting, the maths didn't add up in making cars for local consumption.

The reason Subaru was able to go it alone while Mitsubishi wasn't is down to domestic popularity. In 2016 Subaru sold 615,000 vehicles in the US, to Mitsubishi's 96,000.  It was therefore the right decision, that brought to an end 27 years of production in the US.


Year Passenger cars Light Trucks Annual

Model Galant Eclipse Mirage Outl/End Raider Prod

1989 - 40,900 - - - 40,900

1990 - 58,500 5,400 - - 63,900

1991 - 57,900 24,200 - - 82,100

1992 - 72,400 10,100 - - 82,500

1993 42,900 54,700 - - - 97,600

1994 65,000 57,000 - - - 122,000

1995 55,500 60,700 - - - 116,200

1996 57,000 65,100 - - - 122,100

1997 42,800 67,600 - - - 110,400

1998 45,900 50,700 - - - 96,600

1999 65,000 54,000 - - - 119,000

2000 104,100 79,000 - - - 183,100

2001 94,600 70,500 - - - 165,100

2002 99,900 74,800 - - - 174,700

2003 59,600 39,300 - 47,500 - 146,400

2004 45,300 11,200 - 21,800 - 78,300

2005 34,900 28,200 - 22,700 9,600 95,400

2006 35,400 39,400 - 17,700 4,500 97,000

2007 32,400 30,400 - 15,900 3,800 82,500

2008 38,500 16,000 - 4,500 4,500 63,500

2009 12,100 2,700 - 3,700 - 18,500

2010 16,600 6,400 - 6,400 - 29,400

2011 20,200 6,400 - 10,600 - 37,200

2012 13,700 - - 23,300 - 37,000

2013 - - - 67,400 - 67,400

2014 - - - 69,200 - 69,200

2015 - - - 50,200 - 50,200

2016 - - - - - 0

Total 981,400 1,043,800 39,700 360,900 22,400 2,448,200

Average 49,070 45,383 13,233 27,762 5,600 90,674

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