|The Ford Ka was reasonably successful in the UK|
Ford was losing it's vice like grip on the UK market. One source said it was due to pulling back on less profitable sales and fleet buyers being less likely to buy from a few models, with a more liberal attitude to choice becoming the norm. Whatever the reasons, Ford was shedding market share at a consistent rate.
Below sales are in thousands, so add three zeros. The smaller number to the right of each model column is share of the Ford total. The one exception is under 'Total', where the figure shows the share of total UK sales. Ford went down between 1995 to 1994 from 21% to 14%.
The Focus, Fiesta and Mondeo were dropping while new models such as the Ka and C-Max were not selling in sufficient volumes to make up the difference. Consumers were widening in their tastes and premium marques were growing. However, the only other brand near Ford was GM Vauxhall which was managing to hold on to its share of the market.