Mexico Car/Light Truck Sales By Brand : 2005-09

Mazda arrived in Mexico with a bang

From a country with a few brands selling to in a short time a proliferation of makes available. It was quite a change due to an opening up the market. Many Mexicans are not happy about what took place but that is usual because there will be people who's livelihood was affected negatively by the new competition.

For the car buyer and even the car industry, it was a good thing though. The Japanese quartet of Suzuki, Mazda, Subaru and Isuzu arrived and were soon doing very well. Fiat too set off with some success. Both Renault and Peugeot struggled with all the extra competition though.

At the top, Nissan became the biggest seller, but GM wasn't far behind. Ford got overtaken by VW as it's sales fell away badly. The car market was changing with all the new brands being introduced. It was a challenge for brands that had been there for some time to minimise the effect of much greater competition.

	Make	2005	2006	2007	2008	2009
1	Nissan	234,932	228,315	214,121	212,022	156,186
2	GM	249,243	244,693	230,147	212,128	138,389
3	VW	149,081	135,027	133,240	119,400	97,506
4	Ford	190,839	177,595	147,747	125,516	88,692
5	Chrysler	124,353	128,446	128,541	116,137	82,337
6	Toyota	35,318	60,088	66,208	63,306	51,991
7	Honda	38,321	47,471	52,951	54,132	35,245
8	Mazda	771	7,495	16,604	21,997	18,914
9	Seat	21,089	19,899	15,669	13,066	15,584
10	Mitsubishi	15,004	16,751	17,666	16,804	14,320
11	Renault	24,086	20,274	18,613	16,060	11,500
12	Peugeot	16,963	16,068	13,587	9,516	7,244
13	Suzuki	762	4,413	5,700	8,004	7,095
14	BMW	6,267	7,087	7,832	6,900	5,529
15	Mercedes	6,953	6,452	7,770	7,218	5,339
16	Audi	3,912	4,205	4,900	5,238	4,870
17	Fiat		1,040	3,300	3,204	3,508
18	Lincoln	4,311	5,187	5,037	4,252	2,376
19	Acura	1,030	1,631	1,851	2,132	1,942
20	MINI	1,902	1,806	2,070	2,015	1,786
21	Isuzu			171	787	972
22	Volvo	3,554	2,717	2,721	1,837	935
23	Subaru		308	703	1,076	752
24	smart	522	597	554	787	678
25	Porsche	513	632	773	755	535
26	Land Rover	716	774	909	726	432
27	Jaguar	416	332	199	237	159
28	Saab	503	397	255	250	93
29	Ferrari		28	12	39	12
30	Bentley		18	27	18	9
31	MG Rover	311
32	Alfa Romeo	96
	Total	1,131,768	1,139,718	1,099,878	1,025,559	754,930

Data source: AMIA.