Sweden Car Sales By Brand : 1985-89

The Volvo 480 from 1986-1995

Sales continued to improve, having passed 200,000 in 1982, the 300,000 mark was broken just five years later in 1987. Volvo had 27.0% share of the market in 1985, but it had dropped to 21.7% for both 1988 and 1989. Saab fared worse, with 14.3% in 1980 but only 8.4% in 1989 and in the process losing over 40% of its share. Ford took 2nd spot by default as it lost quite a lot of percentage as well.

Japanese brands started to gain in this period after stalling in the early 80's. In fact most smaller brands gained ground on the biggest five makes. Things looked good, but there was trouble ahead. The economy had overheated in the mid to late 80's and 1989 saw the beginning of a strong decline in car sales.

	Brand	1985	1986	1987	1988	1989
	Volvo	71,135	64,630	72,492	74,626	66,576
	Ford	28,571	29,944	34,299	35,921	28,629
	Saab	27,352	29,590	30,202	27,083	25,800
	Opel	26,770	24,317	31,077	28,940	24,775
	VW	20,123	20,146	23,381	26,205	21,596
	Toyota	12,305	18,080	22,779	26,057	20,856
	Mazda	12,018	12,707	13,879	19,909	15,852
	Audi	11,417	10,900	14,319	16,103	15,762
	Nissan	8,363	15,019	18,059	20,349	15,493
	Mitsubishi	2,485	2,346	3,616	8,339	11,554
	Peugeot	3,873	4,503	6,637	10,148	10,688
	Mercedes	10,271	7,906	7,949	10,091	8,914
	BMW	4,429	4,503	5,739	6,278	7,053
	Renault	2,683	3,484	5,072	4,984	5,128
	Fiat	3,918	4,687	5,777	6,255	5,120
	Citroën	3,101	2,999	4,355	4,837	5,032
	Honda	3,518	3,997	4,106	5,819	4,989
	Suzuki	611	1,123	2,428	3,769	3,107
	Subaru	1,552	1,497	1,772	1,766	2,243
	Alfa Romeo	1,148	1,243	1,302	1,188	1,890
	Daihatsu	1,498	1,586	1,706	1,298	1,532
	Lada/VAZ	1,586	1,789	2,645	1,790	1,170
	GM US	30	62	272	662	1,049
	Chrysler		7	9	239	901
	Isuzu		15	139	518	603
	Porsche	455	461	429	267	275
	Jaguar	35	34	110	190	205
	Lancia	3,274	2,169	1,165	109	62
	Skoda	332	170	98	44	4
	Others	180	156	137	179	246
	Total	263,033	270,070	315,950	343,963	307,104

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1970-74,
1975-79, 1980-84, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.

The Saab 9000 from 1984-1998