Hong Kong / Singapore Premium Brand Comparison 2014

MINI is preferred in Hong Kong

I used to think that Singapore residents bought more premium and luxury cars than anywhere else, certainly in Asia. This list contradicts that. First of all the cities are very similar in many ways. Car ownership has challenges in both city states. Singapore has a particularly unusual way of controlling car ownership, although it seems effective. I thought that would favour it in this comparison.

For size of the car markets, the ratio is 1:1.28 or 100 Singapore car sales to 128 in Hong Kong. So while not dissimilar in size, HK is slightly bigger. The yellow segment shows which marques are favoured in Singapore and blue for Hong Kong.

First we look at premium cars. The volume sellers are in Hong Kong's side and that would make them the bigger buyers of this type of vehicle. Jaguar and Volvo are more popular in Singapore while German brands more so in HK.

	Brand	Hng Kng	Singapore	Ratio
	Jaguar	121	341	0.35
	Volvo	341	910	0.37
	Alfa Romeo	30	35	0.86
	Land Rover	368	299	1.23
	Mercedes	6,200	4,651	1.33
	Infiniti	135	91	1.48
	BMW	4,912	3,247	1.51
	Audi	3,017	1,565	1.93
	Porsche	924	375	2.46
	MINI	725	193	3.76
	Maserati	310	56	5.54

It becomes clear when addressing luxury marques that Hong Kong is the luxury car capital of Asia. All are bought more often in HK, even allowing for the ratio difference. Only Bentley goes close to the cut off point of 1.28. 

	Brand	Hng Kng	Singapore	Ratio
	Bentley	97	70	1.39
	Mclaren	21	11	1.91
	Rolls Royce	40	19	2.11
	Ferrari	71	31	2.29
	Lamborghini	35	10	3.50
	Aston Martin	24	4	6.00

Data source:  HK MTA and Singapore LTA.

A large win for Singapore with Volvo