Sweden Car Sales By Brand : 1950-54

Volvo PV 444 cabriolet I believe

The car market in Sweden was expanding rapidly after the war and many car brands were around. Sales over doubled in the five years shown here. All cars came from either Europe (pale blue) and the US (purple).

Volvo and Ford were the two makes that were the best selling back then. Ford cars came from England, Germany, the US and France, in that order. Both Opel and Vauxhall were sold as separate brands but I combined them as they were both GM Europe. Further down, Austin was a popular brand on its own, but its merger with Nuffield (Morris, MG, Riley and Wolseley) in 1952 created BMC. Near the bottom is the Minor car brand, which I believe was from Czechoslovakia but soon disappeared after selling well. Willy's merged into Kaiser too, as you can see.

Land Rover is part of Rover's sales, and I combined Borgward, Goliath and Lloyd brands under Borgward. There are so many unfamiliar brands and if anyone would like to add a general comment on them or picked up something I missed, please let us know. I find it a fascinating period for the car industry.

	Brand	1950	1951	1952	1953	1954
	Volvo	7,419	9,288	7,132	14,741	21,186
	Ford	10,101	7,021	7,169	9,059	19,088
	Opel/Vauxhall	5,128	5,358	5,020	8,235	13,748
	BMC-Nuffield	4,253	2,967	4,864	7,889	13,048
	VW	8,252	7,333	5,964	6,618	11,519
	Fiat	960	2,686	2,581	3,363	5,164
	Leyland-Std	3,275	3,073	1,840	2,133	4,915
	IFA/Wartburg			152	886	4,393
	Saab	931	2,052	1,975	3,492	4,225
	Borgward	617	1,149	1,137	1,651	4,222
	Rootes	1,892	887	997	1,495	3,818
	GM US	768	2,402	1,550	3,120	3,548
	Mercedes	2,140	2,400	1,660	1,203	3,144
	Renault	2,331	2,086	1,693	1,961	3,063
	DKW	229	583	472	1,674	2,393
	Peugeot	785	755	1,038	1,603	2,028
	Simca	515	1,016	513	1,527	1,767
	Chrysler	380	968	702	1,352	1,557
	Rover	164	284	313	380	640
	Citroën	3,005	1,883	1,397	761	546
	Studebaker	136	180	147	390	473
	Moskvitch	704	541	611	466	384
	De Soto	125	121	103	244	296
	Skoda	1,041	574	527	502	289
	AMC	54	101	85	156	220
	BMW				42	160
	Singer	380	723	173	164	155
	Jaguar	123	128	83	87	100
	Kaiser/Willys	26	473	612	276	91
	Hudson	73	140	81	45	87
	Talra	17	106	226	191	34
	Jowett	668	544	304	187	21
	Panhard	520	880	179	49	4
	Willys	65	106	82	Kaiser
	Minor	1,182	422	1	1
	Austin	3,759	2,814	BMC
	Other	228	459	362	309	295
	Total	62,246	62,503	51,745	76,252	126,621

Data source: ABStatistik.

All other articles in the series: 1955-59, 1960-64, 1965-69, 1970-74, 1975-79,
1980-84, 1985-89, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.