20 July 2014

Sweden Top 4 Brands : 1990-99

The Volvo 960. More like a barge than a car

The downturn Sweden experienced hit car sales hard. It seemed to hit Volvo less as its market share climbed, then fell back again as things improved. VW consolidated its position as the decade passed and Saab got to a comfortable third.

The economic slump of the 90's was the worst since the 30's. Restructuring of the economy steadied the ship and things started to improve. Total sales hit a low of 124,500 in 1993, but were back to 295,000 by 1989. Volvo's sales - while not back to late 80's numbers - improved markedly.

The S80 was a move to a more streamlined look

Year 1st 2nd 3rd 4th
1990 Volvo 47,599 Ford 23,389 Saab 19,545 Opel 19,323
1991 Volvo 37,904 Ford 18,597 Saab 18,151 VW 14,853
1992 Volvo 35,803 Ford 14,842 Saab 13,888 VW 12,726
1993 Volvo 33,056 Saab 12,542 Ford 12,498 VW 10,668
1994 Volvo 42,757 Ford 19,012 Saab 17,979 VW 13,459
1995 Volvo 48,982 Saab 18,423 Ford 17,541 VW 15,545
1996 Volvo 43,221 VW 20,635 Ford 19,064 Saab 15,528
1997 Volvo 51,441 VW 23,454 Ford 22,413 Saab 16,783
1998 Volvo 53,598 VW 32,284 Saab 19,556 Ford 18,719
1999 Volvo 64,104 VW 33,204 Saab 26,303 Ford 19,269

Data source: Thanks to BilSweden.

For others in the series, please click on the years: 2010-19. 2000-09, 1980-89,
1970-79, 1960-69, and 1950-59.

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