1,657,000 passenger cars and light commercial vehicles were registered in 2025. The total market is up 4% with the modest import total up 17%. The 2025 total is 4% down on the average for the last ten years.
307,400 imports or 19% of all registrations. The Hyundai Group secured 75% of the total! That's what protecting your market can achieve, not that it's needed.
If it were just passenger cars that were being counted, then Kia would be the leader but Hyundai's stronger range of light commercials means the latter takes the lead here.
Hyundai is up slightly and Kia is down by similar proportions. Genesis is at its lowest market share since 2020 but is still a comfortable third. Renault has local manufacturing and it is up while the other two who do also, KG Mobility (Ssangyong) and Chevrolet, are less fortunate.
Of the imports, BMW and Mercedes-Benz are as high as it is prudent to go. Tesla has leapt up the chart to be just behind MB and may be able to increase from here without concern.
There is nothing of note in terms of sudden shifts in sales and rankings apart from BYD, which has arrived with as splash as per usual. Ferrari is now being reported, its 2024 sales figure is an estimate. Some other luxury marques aren't reported at all but the volumes they represent are minuscule.
