Denmark Car/LCV Sales : 2025

Registrations were up 5% in 2025. It's a good result although the 210,000 sales were 8% down on the previous ten year average.

VW is on top, as was the case in 2024. In fact, they have been there since 2011 apart from 2023 when Tesla made a cameo appearance in that spot. VW's market share is the highest since last century when my records run out. 

Škoda moved from 9th in 2024 to 2nd this year, the Elroq helping as the best selling model in the country. Cupra is up from 16th to 8th but Tesla has dropped from 3rd to 10th. 

I was intrigued by the Navor brand, one I have not heard of before. It is a DongFeng, the E5 plug in hybrid SUV (picture above), which offers relatively reasonable value in a market known for expensive cars due to the steep import duty imposed

By brand. 

By model. 

Data source: Mobility Denmark. Photos: Navor (above) & VW (ID.4 below) Denmark.

Land Rover Sales : 2025

Deliveries were down 9% in 2025. The cyber attack that disrupted production has had an effect. That negativity may linger into 2026, especially in far flung corners of the world where shipping vehicles to such destinations takes time. 

The marque's mixture of quality combined with ruggedness gives it a certain 'je ne sais quoi', not that French buyers can appreciate that now.  

In 2025 Land Rover pulled out of the passenger car market in France. 11,200 LRs passenger vehicles were sold in France in 2024 with some extra sales achieved as stock was snapped up. An explanation for that is in the comments section. 

The Q4 figure was understandably down 22%. 2026 will presumably see things become more settled. Hopefully, UK JLR workers will see the bigger picture and accept the latest pay deal.  

Models: The Defender leads the way with 31% of LR sales, with over 107,000 units delivered. The Range Rover Sport reached 74,000 deliveries and the Range Rover got close to  67,000 units. 

Data & photos JLR.

Regions: The data below includes Jaguar and Land Rover deliveries. That is how they are currently released by the company. Jaguar's run out situation brought the total down 15%. North America is now by far the largest region for JLR, accounting for 28% of all deliveries. 

China was down 26% but things may soon change. JLR and its partner Chery are bringing out an electric range of SUVs under the Freelander brand name. The first model is due mid 2026. It will initially be just for the Chinese market. 

Jaguar Sales : 2025

JLR in its infinite wisdom decided to end Jaguar sales until it is 'revitalised' as a luxury marque as opposed to a premium one. 

I personally felt they could have kept the F-Pace and i-Pace going through the transition period. I won't even go into axing the XJ after having spent up large developing it.

It's a shame that this new direction will take Jaguar away from their existing loyal customers, but the marque cannot straddle both premium and luxury. 

They will be hoping to woo new customers and being fully electric, buyers of such vehicles seem more willing to move to something new and exciting. But how many luxury car buyers want BEVs?

It is a gamble to go all electric and having all your eggs in one basket is high risk, if not incompetence. 

With sales having ended in the UK so dramatically, there were zero deliveries since Q1. It is excessively premature. 

Despite that and sales winding down everywhere, the sales drop is just 57%. Deliveries were a surprisingly high 6,159 in Q4. In early 2026, we can expect Jaguar sales to dry up quickly.

Jaguar needs to deliver on its new direction. From a styling point of view the teasers don't impress me. Hopefully, reality is kinder.

Models: Some countries stocked up to keep sales going as long as possible, a logical move lost on the UK. JLR's operation in China manufactured the XE and XF and most of their sales in 2025 were located there. 

Data & photos JLR.

Regions: I used to publish them but they haven't been released in the second half of 2025. With sales petering out, not a big issue.