27 January 2026

Brazil Passenger Car Sales : 2025










From the outset, I'd like to point out that there are various sources in Brazil and the data never quite aligns. It's not a major issue though. Another thing is that some of the small brands are not included or are on an intermittent basis. 

Registrations were up 3% for the year and up 8% compared to the average over the previous ten years. VW has held the lead since 2023 with GM and Fiat having been on top in years before that. 

The top four rankings from last year are repeated although Chrysler (Jeep mainly) swapped places with Toyota. BYD moving into seventh place is an improvement of three. Renault has dropped two but overall there isn't much change on last year. 

For 2024 articles, simply click on the links below:


Data: Anfavea (mainly). Pictures: VW (Virtus) & Fiat (Argo) Brasil.


Panamá Car & LCV Sales : 2025









Registrations were +11% in 2025 and up 22% when compared to the average over the previous ten years. 2025 is not a record year, but certainly up there. 

Toyota took the lead in Panamá during 2014 and hasn't looked back. It's 19% market share is substantial in a market not protecting local manufacturers through import duties. 

Kia and Hyundai also do well but then it drops away quite sharply. Geely and Suzuki are just over the 5% share mark. Asian brands are the most popular with many new Chinese ones adding to that. 

In all, ninety brands are competing here in the passenger car and light commercial sector. Despite that, as we have seen, the big guns are still firing plenty of shots back. 



Perú Car/LCV Sales : 2025










The market was up 24% YTD so a record year. 2025 was up 38% on the average for the previous ten years! The top 25 brands plus premium ones are available from AAP and that is what is shown below. 

The Share column highlights market share movement, not volume. Many that appear to be selling less have increased sales but not kept pace with the brisk increase.  

Toyota is comfortably the top brand with 20.5% of the market. 

Hyundai and Kia shadow each other closely with a combined 18.3% share. 

The Chinese brands are now well established. JAC is a regular in the top 10, the JS2 to the right. 


Changan has passed Chevrolet into fourth place. In sixth place is DFSK and the Glory 600 model is shown above. Ford has gone up three spots but Suzuki has lost three and Nissan is down seven places to 14th. So it is quite volatile. 

None of the premium marques make the top 25 but I assume BMW must be very close to doing so. It would be nice to have more information to confirm that, but at least we can get a reasonable picture of the situation.