28 January 2026

Brazil Top 50 Models: 2025




















Looking down the list, the mixture of colours shows the diversity of the market. Not having a local brand to support adds to that. 

Europe is strong but so too is the USA and increasingly China. Japan is not far off the pace but apart from two models, Korea is not represented. 

The leading model is the Fiat Strada, which is a small leisure vehicle/pick uptruck. The VW Polo and Chevrolet Onix are tussling it out for second the spot.

Brazil has a large car assembly industry. The country recently started phasing in increased tariffs on imported electric and hybrid cars. Renenue raised will be used to encourage local manufacturing of more sustainable vehicles. 

It will also raise tariffs on cars assembled from kits which designed to encourage more manufacturing locally, adding value to the assembly. 

Photos: Fiat (Strada) & GM (Onix) Brasil. 


Panamá Top 20 Models: 2025











It's of note that all the models here are of Asian origin. The three colours highlight where from.

Photos: Toyota Hilux & Hyundai Venue.


27 January 2026

Brazil Passenger Car Sales : 2025










From the outset, I'd like to point out that there are various sources in Brazil and the data never quite aligns. It's not a major issue though. Another thing is that some of the small brands are not included or are on an intermittent basis. 

Registrations were up 3% for the year and up 8% compared to the average over the previous ten years. VW has held the lead since 2023 with GM and Fiat having been on top in years before that. 

The top four rankings from last year are repeated although Chrysler (Jeep mainly) swapped places with Toyota. BYD moving into seventh place is an improvement of three. Renault has dropped two but overall there isn't much change on last year. 

For 2024 articles, simply click on the links below:


Data: Anfavea (mainly). Pictures: VW (Virtus) & Fiat (Argo) Brasil.