Kei cars take over a third of the car market in Japan. Their uniqueness means that this slice of the Japanese market is not accessed by foreign brands. There aren't that many models and some are shared between brands to keep them profitable. The government plays its part by providing incentives to assist with their popularity.
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The car industry from my perspective
22 December 2024
Kei High Rider Sales Japan : 2015-23
20 December 2024
U.S. Small SUV Sales Comparison : 2015-2023
These models are small in dimensions, especially in a big country. To me, they're an ideal size for zipping around town and still OK for longer commutes. They are 173-4 inches or 4.4 metres in length so not that small.
The list goes up to 165,000 units sold so not huge numbers for a market the size of the US. This quartet are all US brands to keep the graph uncluttered and easier to view.
The Ford Bronco Sport (top pic) is a newish model and is the leader here. It looks very similar to the Bronco model but is somewhat shorter in length. It's made in Mexico.
The Chevrolet Trailblazer (pic 2nd from top) was developed by GM Korea and is made there. It follows a similar path to the Bronco Sport but is not quite as successful in terms of numbers sold.
The Jeep Compass (lower pic) has had highs and lows in its recent sales journey and came in third for 2023. Like the Ford, it's made in Mexico for the US market.
The Jeep Patriot ended its sales run in 2017, the similar sized Compass effectively took over from it. I assume having two models so close to each other was deemed unnecessary.
All the models featured here are US brands. Ironically they are all imported but manufacturing costs presumably had a major role in things panning out that way.
19 December 2024
U.S. Medium-Small SUV Sales Comparison : 2015-2023
These models I've categorised as Medium but possibly not described like that Stateside. They are around 180 inches or 4.62 metres in length.
The leader is the Chevrolet Equinox (pic at top) and a reasonably handsome lead it is too. Quite stylish too in my eyes.
The Ford Escape was the leading model but has slipped a far way down in sales numbers but seems to have leveled off.
The Chevrolet Trax has been a consistent selling model at around the 100,000 mark. It is slightly smaller than its stablemate the Equinox.
The GMC Terrain (pic 2nd from top) is the smallest vehicle for the brand and is related to the Equinox. It's had a few ups and downs of late but sharing with another GM product is cost effective.
The Jeep Cherokee has been a stronger selling model than it is now and for that reason it is being discontinued.
The Dodge Hornet (Pic below) has arrived and is based heavily on the Alfa Romeo Tonale. The idea of getting an existing model within Stellantis for Dodge had to be cost effective. The thing is it doesn't seem to be selling well.
The numbers in the chart to the right are in thousands. Only US brands are included in this article.