USA Top Models: 2025

The list below is for models from manufacturers who were open enough to publish the sales figures. All exceeded 100,000 units delivered. They came from US manufacturers as well as Japan and Korea. European models didn't make the cut.

China is conspicuous by its absence but models do make it there is when a brand imports them from a joint venture they have in China. Perhaps somewhere in the region of 100,000 were brought in during 2024. That number may drop in future due to increased import duty. 

Of course, with an embarassingly large US$1.2 trillion trade surplus in 2025, China will be opening its border to allow more imports and not be concerned about minimal access to the US. 

Data source: Manufacturers. Photos: Chervolet (Siverado) & Ford (Bronco Sport) USA.

USA Car/Light Truck Sales : 2025

Gradually, the amount of data available is shrinking. It is largely dependant on the car makers themselves to voluntarily release the sales figures. It may not be easy to publish information when there is a decrease but there are many reasons why sales retracted and not necessarily an admission of failure. 

You can tell which ones are estimates by the rounded figures. The largest non compliant brand is Tesla and sources vary wildly regarding sales numbers. That is a consistent theme. 

JLR used to give North American sales for Land Rover and Jaguar separately which gave a basis to estimate reasonably accurately. They are combined now but with Jaguar in run out mode, not too disruptive. Comparing JLR's data with some of the figures published, I wonder how some sources come up with the numbers they do.

Many smaller marques do publish North American sales like JLR does, but Q4 data by them is published quite late in an Annual Report format, so Q1-Q3 is used as a basis.  

There isn't much change to be seen here percentagewise. The top four are the same as last year. Mercedes-Benz, VW, Audi, Dodge and Mitsubishi all had double digit drops. There is a dearth of double digit upturns, volume increases with the top two being the reason for that. 

Data sources: Brands & estimates. 

Picture sources: GMC (Canyon) & Buick (Envista).

Singapore Passenger Car Sales : 2025

Registrations were up 22% for the year. It sounds good but it is 10% down when compared to the average over the previous ten years. The COE system which limits the number of cars sold is the reason. 

Toyota / Lexus took the lead off Honda in 2020 and remained at the top from then through to 2024. Combining Toyota and Lexus is strange  but it ultimately didn't stop BYD taking over this year and in spectacular style.

Toyota  is down from 18.3% market share to 14.2%. That's the lowest percentage since 2011. BYD has taken a commanding lead, selling more than one in five cars! I didn't expect that sort of success. Tesla is currently 6th, its highest ranking shared with 2024.

Premium marques sell well here as cars here are very expensive and wealthier car buyers are more likely to be able to afford one. Chinese brands are becoming very successful, being both sharply priced and well specified. 

For the 2024 article, simply click on the link below:

By brand.

Data source: LTA Singapore. 

Picture Sources: BYD (Sealion 7) & Toyota (Noah) Singapore.