
The Indonesian market is subject to import duty to foster local manufacturing and in cases like this understandable. The data below is for all vehicles, and only for those Gaikindo reports. Some brands are missing but of lesser volumes.
Sales for 2025 were down 6% at just under 834,000 units. Put another way, 56,000 fewer sales. 2025 is Added to that, 2025 was 13% down on the average for the last ten years. Now an upsurge in Chinese brands is putting pressure on many more established brands.
Toyota and its sub brand Daihatsu command 47.6% of total sales, down from 51.9% in 2024. Honda retains third spot but its market share is down to 8.5% compared to a 11.6% just a year earlier. With new entrants from China arriving in numbers, it is inevitable that market share will fall for incumbent brands.
BYD only arrived during 2024 but is already up to sixth spot. The same time frame is with Aion (picture above), while Denza (picture below) seems to have just turned up in 2025 and is already making its presence felt. Disruptive times indeed.
Data source: Gaikindo.

