Ireland Top 50 : 2025

Data source: SIMI. Photo source: BYD.

Estonia Top 50 Models: 2025

Registrations were down 49% as explained in the sales by brand article. Taxes applied to cars from 2025 caused a spike in sales in late 2024, followed by the inevitable slump. The minus signs in the +/- column is testament to that.

By colour coding the list, it quickly becomes apparent where the brands hail from. 35 are from Europe (green), 11 are from Japan (blue) and the other 4 are from the rest of Asia.

Toyota, Škoda and VW are the three leading brands here and that shows in the chart to the right. They each have six or seven models in the top 50. 

Data source: Data source: Transpordiamet.

Photos: Toyota Estonia (Corolla) & Škoda Estonia (Kodiac). 

Estonia Car/LCV Sales : 2025

Registrations were down 49% in 2025. This is due to a tax on cars introduced in 2025. In 2024, registrations were poor early in the year, then took off toward the end of the year. December was up 105% as people understandably acted to avoid the price rise. The total year was only up 12%, showing how low the earlier part of the year was.

Virtually no brand had an increase in sales but as the chart shows market share movement, it does show those who gained something in challenging circumstances.

Toyota lost the top spot to Škoda last year but has taken the lead back in 2025. Renault jumped two places to third, Volkswagen slipped to third, just ahead of Dacia and Kia. The top six on 2024 are the same, just stacked slightly differently. 

BYD did well to arrive at 18th. Ferrari sold 18 cars in December alone, which was over half the total for the year and up over 100% in volume. 

For 2024 articles, simply click on the links below:

By brand.

Top 50 Models.

Data source: Transpordiamet. Photos Toyota & Ferrari.