30 June 2016

Ford UK Sales By Model : 1975-1984

In the previous ten year period, Ford was taking about 25% of total sales. Now it was around the 30% mark and the difference was the introduction of the small Fiesta model. The Orion had just arrived too but it hadn't had time to make much of an impact. Looking at each model:

Escort: It had become the best selling model, especially with the Mark III from 1981.

Fiesta: A new name for the brand, it took a while to catch on but sales grew consistently and soon taking a quarter of all Ford sales.

Sierra: It had the impossible task of replacing the super popular Cortina and it nearly pulled it off.

Orion: Effectively it was an Escort with a boot, but always seems to be categorised separately.

Granada: The big Ford model peaked in 1979 with the introduction of the Mark II, but fell away quite quickly after that. This sort of car was falling out of favour in Europe.

The Mark II Capri was a strong selling model

Capri: This two door coupé fastback model was replaced by the Mark III model in 1978 but it was really just a revised Mark II and sales fell away in the 1980's.

The chart below needs to have three zeros added to sales, which are in the left hand column. The right side shows the percentage of Ford sales that model took. The percentage figure in the 'Total' column is total share Ford had in the UK market.

Yr Escort Fiesta Sierra Orion Granada Capri Total



Cortina



75 104 40

107 41

20 8 28 11 259 22
76 134 41

126 39

28 9 36 11 325 25
77 104 31 41 12 121 35

32 9 43 13 340 26
78 114 29 69 18 139 35

38 10 32 8 392 25
79 132 27 59 12 194 40

52 11 49 10 486 28
80 122 26 92 20 190 41

29 6 31 7 465 31
81 141 31 111 24 160 35

25 5 22 5 459 31
82 167 35 110 23 149 31

29 6 19 4 474 30
83 174 34 120 23 171 25 7 1 24 5 22 4 518 29
84 157 32 125 26 113 23 51 10 23 5 16 3 487 28

Data source: SMMT.

For the following article: 1985-94.
For the first in the series: 1965-74.

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