20 April 2015

Sweden Car Sales By Brand : 1980-84

In 1983, the 240 model (Photo Volvo)

In this five year period, nothing much happened in Sweden. Total sales were stable, with Volvo taking it's share from 25.9% in 1979 to 28.6% in 1983 and falling back slightly in 1984. Still, Volvo was now truly established a the major player by this time. Saab was on the other hand falling back in market share despite a small gain in sales.

As for non-local brands, the growth that Japanese makes had enjoyed since arriving was leveling off. Simca ended, replaced by the Talbot brand but was soon sinking as well. BLMC was all but gone, while Subaru arrived.


Brand 1980 1981 1982 1983 1984

Volvo 50,547 49,766 57,522 62,012 62,495

Saab 27,619 26,741 30,562 29,270 29,610

Ford 16,909 21,128 22,407 21,556 25,539

Opel 17,527 15,917 22,184 20,847 21,957

VW 18,683 20,002 21,369 17,509 19,179

Mazda 8,392 9,439 10,800 12,269 10,926

Toyota 8,718 5,790 8,288 8,646 8,719

Datsun 4,968 4,307 6,282 5,862 7,945

Audi 3,992 4,067 4,901 4,616 6,899

Mercedes 6,263 5,696 6,300 5,854 6,270

Fiat 4,242 2,693 3,698 4,484 4,707

BMW 2,375 2,909 3,644 4,113 4,266

Peugeot 3,634 2,394 2,593 3,568 3,744

Honda 4,309 3,470 4,459 2,986 3,484

Citroën 2,113 2,317 2,300 2,816 3,358

Renault 4,559 2,341 2,480 2,222 2,537

Lancia 604 601 396 1,087 2,215

Mitsubishi 3 1,881 1,504 1,614 1,814

Lada/VAZ 3,005 3,092 2,948 2,244 1,646

Alfa Romeo 498 477 557 810 1,118

Daihatsu 715 931 1,396 1,065 1,049

Subaru

476 638 620

Talbot 1,642 1,590 590 337 312

Porsche 97 110 163 209 293

Skoda 252 319 405 375 286

GM US 737 436 166 87 65

BLMC 249 55 17 17 40

Simca 700 32



Others 35 21 21 10 28

Total 193,387 188,522 218,428 217,123 231,121

Data source: ABStatistik.

All other articles in the series: 1950-541955-591960-641965-691970-74,
1975-791985-891990-941995-992000-042005-09, and 2010-14.

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