06 April 2015

Sweden Car Sales By Brand : 1970-74

The VW Golf arrived in 1974 and was an immediate success

The early 1970's were a time for growth in Sweden, with car sales doing well. Volvo didn't grow as fast as the market by any means but had such a lead that it kept well in front in sales. Saab was enjoying a positive spell as did VW which took third off a disappointing GM Europe. Vauxhall cars still sold here but the numbers had fallen into the hundreds by 1974. This was the last year that Ford UK provided cars in volume as the switch appears to have been made to use Germany instead from 1975.

A new feature were Japanese makes arriving and establishing themselves with success. Lada arrived as Moskvich left and Rootes made a bit of a comeback. BLMC had now absorbed just about all the UK car industry and was now struggling manage it all.


Brand 1970 1971 1972 1973 1974

Volvo 53,842 51,403 55,959 59,556 56,917

Saab 34,750 34,101 36,142 37,530 41,733

VW 20,674 23,688 24,971 22,086 30,086

Opel/Vaux 23,781 21,461 24,831 22,025 23,053

Ford 14,544 15,816 16,504 17,787 19,682

Fiat 5,505 6,634 9,101 10,819 14,592

Mercedes 8,355 8,276 8,733 8,051 10,400

Renault 11,557 8,991 9,445 8,201 9,979

Peugeot 10,165 8,619 9,929 7,803 8,116

Audi 3,356 3,759 5,494 7,384 8,020

Toyota 1,477 2,311 2,982 4,422 6,194

BMW 3,728 3,223 3,392 2,752 4,381

Citroën 914 1,391 2,841 2,779 4,207

Mazda
199 759 2,191 4,090

DAF 1,291 592 762 1,131 4,043

Datsun 3 803 2,410 3,594 3,528

BLMC 4,963 3,167 3,161 3,061 3,234

Simca 2,237 1,774 1,880 1,848 3,158

Alfa Romeo 262 272 257 663 1,311

Lada

9 263 756

Honda



598

Škoda 130 295 312 361 476

Rootes 3 1 2 322 414

Chrysler 546 245 306 517 412

GM US 560 405 404 365 365

Moskvich 259 241 116 12 2

Others 406 302 156 199 382

Total 203,308 197,969 220,858 225,722 260,129

Data source: ABStatistik.

All other articles in the series: 1950-541955-591960-641965-691975-79,
1980-841985-891990-941995-992000-042005-09, and 2010-14.

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