17 June 2014

Sweden Top 4 Brands : 1960-69

The Volvo 145 with the company's squared off styling...

The 1960's saw sales grow strongly in Sweden as it did across Europe. Sales in 1960 were 160,000 and 255,000 by 1969. A 275,000 peak was made in 1965.

Volvo no longer was fighting for top spot as it had a sizable cushion between it and second. VW was strong for the early part of the decade but fell away toward the end of it. Opel was consistent and Ford couldn't keep a top 4 place because of the emergence of Saab. The latter was clearly second by the end of the 60's.

...while Saab went for an aerodynamic look with its 96 model

Sales figures are in thousands, with a decimal place due to not too large unit sales. Next to sales is market share, and the extreme right % figure shows the total market share for the top 4. Thanks to BilSweden for the data.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1960 Vol 40.2 25 VW 30.8 19 OpV 26.6 17 Ford 16.4 10 71
1961 Vol 45.3 25 VW 34.9 19 OpV 26.9 15 Saab 13.7 9 71
1962 Vol 49.0 25 VW 37.0 19 OpV 27.2 14 Saab 20.6 11 70
1963 Vol 53.7 23 VW 42.7 18 OpV 35.7 15 Ford 28.7 12 70
1964 Vol 58.4 23 VW 45.9 18 OpV 42.2 16 Ford 33.0 13 70
1965 Vol 59.2 22 VW 47.3 17 OpV 47.2 17 Ford 40.0 15 70
1966 Vol 51.2 25 VW 36.3 17 OpV 31.7 15 Ford 23.5 11 69
1967 Vol 45.3 26 OpV 24.5 14 Saab 24.3 14 VW 22.8 13 66
1968 Vol 55.4 26 Saab 30.7 14 OpV 30.1 14 VW 24.6 12 66
1969 Vol 59.1 26 Saab 35.0 16 OpV 29.2 13 VW 25.3 11 66

For others in the series, please click on the years: 2000-13, 1990-99, 1980-89,
1970-79, and 1950-59.

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