01 November 2013

Ford NZ By Model: 2001-12

The very popular Falcon

Ford has always been a popular marque in NZ. Back in the days of the Escorts and Cortinas, it was the best selling brand. Unfortunately I don't have data for those days, but do for the 21st Century. So how has Ford NZ been doing over this period?

Below you can see models listed and the green column is the best selling model. The big Falcon has been the mainstay of the brand for the 2001-12 time frame. The medium sized Mondeo too has been popular, number two on the list. The Laser was a rebadged Mazda 323, which has been superseded by the Focus, the top model in 2012. Then I have listed three medium SUVs together, now just the Territory model being sold. Finally the small Ka from Europe has been replaced by the Fiesta over the years listed.

The 'Shr' column is the market share Ford achieved for passenger cars in NZ. This excludes pick up trucks, classed as commercial vehicles - Ford does quite well in this sector. In fact, the brand has always been number two in the country for this period of time if commercial sales are added. The 'Pos' column represents the position Ford took for passenger cars in the total market.

Yr Falcon Mondeo Laser/ Esc/Expl Ka/ Other Total Shr Pos



Focus Terr Fiesta



01 4,350 2,600 1,300 1,150 375 75 9,850 17.0 2
02 4,500 3,000 825 1,250 225 50 9,850 15.4 3
03 6,525 2,250 1,450 925 100 70 11,320 16.1 2
04 5,600 2,300 1,125 2,025 550 100 11,700 15.7 2
05 4,575 2,075 1,350 2,875 800 100 11,775 15.1 2
06 4,200 1,725 2,000 2,375 575 100 10,975 14.3 2
07 3,200 1,225 2,275 1,900 750 100 9,450 12.2 2
08 2,975 1,775 2,025 1,025 575 75 8,450 11.5 2
09 2,250 1,450 1,275 550 700 25 6,250 11.5 2
10 2,400 1,225 1,325 800 1,025 25 6,800 10.9 2
11 1,425 1,175 1,025 1,050 1,150 50 5,875 9.2 4
12 1,175 1,625 2,150 1,375 1,050 275 7,650 10.0 3
Avg 3,600 1,875 1,500 1,450 650 90 9,150

A big change has been the move recently to smaller cars in NZ. Fuel prices and the improvements made in comfort and engine power of these more compact offerings has minimised the benefits of big cars. The jump in the 'Other' column in '12 is due to the Kuga model finally being released, which was virtually the full 275 sales.

Data: LTSA NZ, without whom we would be in the dark about sales by model. Therefore a big thank you to them for making this list possible. 

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