L Rover - 25 Years In The USA: 2001-12 (Part 2)

This is Part 2 of a three part series covering LR USA.


After the demise of the Defender in the US, the brand soldiered on with just two models until 2001, when the Freelander debuted. It was never that popular in the US, and the name was changed to the LR2 in 2007.


The Discovery became the LR3 in 2004 and in 2009 the LR4.

Year	Total	Discovery	R Rover	Freelander
2001	27,200	20,100	5,800	1,300
2002	41,000	17,400	8,600	15,000
2003	39,000	17,400	12,100	9,500
2004	35,500	16,500	13,600	5,400

In 2005, the RR Sport joined the range it was an instant success. It quickly became the best selling model of the range and has stayed so since.

Year	Total	RR Sp	R Rover	Disco	Freel	Evoq
2005	46,200	10,500	13,400	20,200	2,100	-
2006	47,800	18,800	12,000	16,900	100	-
2007	49,500	17,000	12,300	11,000	9,200	-
2008	29,200	11,700	8,100	3,900	5,500	-
2009	26,300	11,400	7,300	3,200	4,400	-
2010	31,900	12,400	8,700	7,100	3,700	-
2011	38,100	15,300	9,800	8,000	2,800	2,200

You can see the effect of the enonomic downturn in 2008. LR maintained market share and has increased it since.
In the short time the Evoque was sold during 2011 in the US, it already made a mark on the chart. In 2012, for the first two months below, the Evoque was already second among the models.

Year	Total	RR Sp	Evoq	R Rov	Disco	Freel
2012	6,450	2,200	1,400	1,200	1,150	500

For other similar articles, simply click on the dates: 

1987-2000, Summary & 2001-2015 (update).

Pics: Wikipedia