A Break

I've been writing this Blog for a while but feel it time to take a break.

Enjoy what's here, but out of fairness thought I'd let you know if you wonder why there is nothing new coming through for the time being...

I may also take the time to juggle a few categories. If articles suddenly pop up as new, it is a glitch in the system that occasionally happens.

Sweden Car Sales By Brand : 1990-94

The 940 came along  in 1990 (Photo Volvo)

The Swedish economy went into a decline and car sales were badly affected. Buyers desert showrooms when confidence is undermined by uncertainty, not to mention the effect of job losses. The peak of 344,000 sales in 1988 was reduced by 1993 to just 124,000. Thereafter sales improved again and quite quickly.

In the period below, Volvo increased its share from 20 to 27%, quite an achievement. Some makes crumbled in this difficult time. It seems Japanese brands did worse that European ones.

	Brand	1990	1991	1992	1993	1994
	Volvo	47,599	37,904	35,803	33,056	42,757
	Ford	23,389	18,597	14,842	12,498	19,012
	Saab	19,545	18,151	13,888	12,542	17,979
	VW	17,560	14,853	12,726	10,668	13,459
	Opel	19,323	12,851	9,553	8,243	10,345
	Toyota	15,275	13,383	11,387	8,881	8,172
	Audi	10,245	10,223	9,174	5,289	7,205
	Renault	5,915	4,989	5,061	3,951	6,564
	Peugeot	7,998	6,066	3,247	3,008	4,019
	Nissan	10,412	10,363	7,187	4,110	3,289
	Mercedes	6,067	3,792	2,749	1,839	3,226
	Citroën	3,894	3,047	1,611	2,349	3,214
	Mitsubishi	9,058	8,734	6,822	5,409	3,011
	Mazda	12,509	10,415	8,434	4,033	2,916
	BMW	4,233	2,344	2,017	1,768	2,363
	Chrysler	787	815	752	837	1,655
	Seat			523	755	1,573
	Honda	4,897	2,959	2,537	1,388	1,509
	Hyundai	107	2,218	1,137	834	1,204
	Subaru	1,344	581	622	472	779
	Lada	758	615	541	541	512
	Suzuki	2,282	1,243	689	548	468
	GM US	1,116	1,438	899	531	400
	Fiat	2,285	1,026	1,095	312	365
	Alfa Romeo	1,280	613	318	128	113
	Daihatsu	1,088	491	214	223	66
	Jaguar	140	128	54	49	50
	Porsche	163	110	114	30	43
	Isuzu	362	93	31
	Others	310	246	146	142	107
	Total	229,941	188,288	154,173	124,434	156,375

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1970-74,
1975-79, 1980-84, 1985-89, 1995-99, 2000-04, 2005-09, and 2010-14.

Cadillac Global Truck Production By Model : 1998-2014

The very long Escalade ESV 

Cadillac got into trucks back in 1998. Below by column is production by four truck models, total trucks, total cars, percentage of total production for trucks compared to cars, and finally the combined total of both trucks and cars.

Year	SRX	Escalade	Escalade	Escalade	Total	Total	%	Total
			ESV	EXT	Trucks	Cars	Tk	Vehicles
1998	-	5,525	-	-	5,525	201,925	3	207,450
1999	-	28,850	-	-	28,850	161,975	15	190,825
2000	-	20,050	-	-	20,050	176,775	10	196,825
2001	-	36,650	-	-	36,650	133,750	22	170,400
2002	-	40,325	-	-	40,325	160,075	20	200,400
2003	15,400	38,800	-	-	54,200	159,575	25	213,775
2004	35,725	40,425	18,400	10,950	105,500	160,800	40	266,300
2005	22,800	29,375	11,975	6,400	70,550	169,350	29	239,900
2006	25,625	46,000	20,875	10,100	102,600	148,775	41	251,375
2007	24,475	39,175	15,150	7,550	86,350	131,100	40	217,450
2008	17,025	26,175	10,750	4,625	58,575	136,325	30	194,900
2009	23,000	12,975	5,325	1,700	43,000	52,475	45	95,475
2010	76,600	22,750	12,700	2,650	114,700	86,500	57	201,200
2011	85,475	17,075	7,775	2,400	112,725	73,350	61	186,075
2012	90,175	16,475	9,275	2,700	118,625	103,000	54	221,625
2013	88,350	10,600	7,225	1,175	107,350	106,050	50	213,400
2014	100,250	20,575	10,825	-	131,650	103,525	56	235,175

SRX: A mid sized SUV made since 2003, the 1st generation went until 2009. Assembly was in the US, Russia and China. For the second generation, the US production went to Mexico. It is easily Cadillac's top selling model.

Escalade: This is a large SUV now in it's 4th generation as of 2014. The model is assembled in four countries I believe.

Escalade ESV: This is stretched version of the Escalade, for those who something a little bit larger. 

The Escalade EXT sport utility model

Escalade EXT: This is a pick up variant to the Escalade called a sport utility truck. It ceased in 2013 due to poor sales. 

Summary: The share of total production for trucks rose fairly consistently from 1998 to 2011. I assume an increase in sales for China has swung things back to a degree. Everyone needs to be doing trucks these days. They are popular and the profit is better than for cars.

The biggest issue for Cadillac is can GM take the marque to more markets, if indeed they want to?  Because they haven't, production is about the same in 1993 (as far as I go back) as it was in 2014. China has plenty of unfulfilled potential, but much of the world doesn't have the opportunity to buy them. I'm not sure there is that much demand anyway so perhaps concentrating on where they are sold now with a few more markets added may be the way to go.

The car range can be accessed by clicking here.