L Rover - 25 Years In The USA: Summary (Part 3)

When Land Rover came to the US, sales were modest. That was to be expected as the Range Rover model that was the entire range was trailblazing the luxury SUV category. With that segment gaining popularity and new models being added, the marque accelerated in the mid 90's. Today Land Rover has a strong following in the country, and the US is a very important market for it.

Below is a summary of sales for each model and the total figure, the average sales per year and the number of years is in brackets (in the case of the Evoque, months).

Disco	248,200	(13,8 – 18y)
R Rover	185,300	(7,4 – 25y)
RR Sp	99,100	(14,2 – 7y)
Freelan	59,600	(6,0 – 10y)
Defendr	6,600	(1,3 – 5y)
Evoque	3,600	(9,1 – 4mth)
Total	602,000	(24,1 – 25y)

LR just passed the 600k milestone in 25 years, so a fine result. The Evoque for now will add to the success and later the new Defender. The RR Sport however, looks set to continue being a top seller in the range.

For other similar articles, simply click on the dates: 

1987-2000, 2001-2012 & 2001-2015 (update).

L Rover - 25 Years In The USA: 2001-12 (Part 2)

This is Part 2 of a three part series covering LR USA.


After the demise of the Defender in the US, the brand soldiered on with just two models until 2001, when the Freelander debuted. It was never that popular in the US, and the name was changed to the LR2 in 2007.


The Discovery became the LR3 in 2004 and in 2009 the LR4.

Year	Total	Discovery	R Rover	Freelander
2001	27,200	20,100	5,800	1,300
2002	41,000	17,400	8,600	15,000
2003	39,000	17,400	12,100	9,500
2004	35,500	16,500	13,600	5,400

In 2005, the RR Sport joined the range it was an instant success. It quickly became the best selling model of the range and has stayed so since.

Year	Total	RR Sp	R Rover	Disco	Freel	Evoq
2005	46,200	10,500	13,400	20,200	2,100	-
2006	47,800	18,800	12,000	16,900	100	-
2007	49,500	17,000	12,300	11,000	9,200	-
2008	29,200	11,700	8,100	3,900	5,500	-
2009	26,300	11,400	7,300	3,200	4,400	-
2010	31,900	12,400	8,700	7,100	3,700	-
2011	38,100	15,300	9,800	8,000	2,800	2,200

You can see the effect of the enonomic downturn in 2008. LR maintained market share and has increased it since.
In the short time the Evoque was sold during 2011 in the US, it already made a mark on the chart. In 2012, for the first two months below, the Evoque was already second among the models.

Year	Total	RR Sp	Evoq	R Rov	Disco	Freel
2012	6,450	2,200	1,400	1,200	1,150	500

For other similar articles, simply click on the dates: 

1987-2000, Summary & 2001-2015 (update).

Pics: Wikipedia

L Rover - 25 Years In the USA: 1987-00 (Part 1)

This is the first of three installments, tracking LR sales in the USA.

Despite the fact that Land Rovers have been around since 1948 and Range Rovers from 1970, LR only made it to the States in 1987. Initially sales were only the Range Rover, the Defender arriving in 1993 and the Discovery model in 1994. Below are sales for those years by model:

Year	R Rover	Defend
1987	2,600	-
1988	3,400	-
1989	4,800	-
1990	4,600	-
1991	3,300	-
1992	3,900	-
1993	4,600	300

Year	Total	Disco	R Rov	Defend
1994	12,000	6,500	4,050	1,450
1995	19,800	11,600	6,650	1,550
1996	23,200	15,500	7,100	600
1997	23,800	14,700	6,600	2,500
1998	21,400	14,200	7,100	100
1999	29,400	21,900	7,500	-
2000	27,100	20,800	6,300	-

The Defender only lasted until 1998, when new safety rules forced it out of the US market. As for the Discovery, it became the largest seeing model from introduction for the remainder of the sales period above.

For other similar articles, simply click on the dates: 

2001-2012 Summary & 2001-2015 (update).

Pic: Range Rover - http://ucapusa.com
Discovery - www.automobilemag.com